Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years

DAB set penetration is on track to top 50% household penetration by 2010, according to figures released by the DRDB (Digital Radio Development Bureau). In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households

As marketers seek new ways of increasing ROI by reaching and influencing customers, in-store media becomes a viable alternative, according to the latest Simultaneous Media Usage survey by BIGresearch. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons. Adults… Continue reading In-Store Media Influences Purchases

Sony revealed its follow up to the Bravia “Balls” commercial last night on ITV1 during the Manchester United v FC Copenhagen Champions League match at 8.30pm.The Fallon created ad, labelled “Paint”, features 70,000 litres of paint exploding on a disused council block in Glasgow and required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera… Continue reading Sony Bravia Follow Up On ITV1

Sky and Sony are to join forces tonight to screen the UK’s first TV advertisement in the high definition (HD) format.The new ad for Sony’s BRAVIA range of TVs will be seen in HD for the first time on Sky Sports HD 2 during the channel’s live coverage of the Champions League match between Chelsea… Continue reading UK’s First HD Ad To Air Tonight

Ofcom has published the key findings of its consultation into the potential impact of product placement, coming to the conclusion that there is no consensus over its introduction.Ofcom made clear that product placement is currently prohibited by EU legislation, and as such, any conclusion it reached would be constrained by developments at a European level.It… Continue reading Ofcom Publishes Product Placement Findings

Yahoo! has announced its third quarter results, with chairman Terry Semel calling them unsatisfactory. However, Yahoo! saw its revenues increase 19% for Q3, compared to the same period in 2005, reaching $1,580 million. Marketing services revenue was $1,370 million for the third quarter of 2006, an 18% increase compared to $1,160 million for the same… Continue reading Yahoo! Announces Q3 Results

The Telegraph newspaper has hired the former MD of national brands at Emap Radio, Shaun Gregory, as development director for the Telegraph Media Group, overseeing new ventures in broadcasting, mobile and online.The move is widely expected to see the newspaper’s new multi-tasking newsroom (see Newspapers In Multi-Media Reshuffle) contribute bulletins to linear TV news programmes,… Continue reading Telegraph Could Expand To Linear TV Programming

Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson, could be planning a reshuffle of its media operations in order to bolster its offering to its clients. The reports claim Mark Rosenthal, current chief executive for media at Interpublic, may take up a less active role. As part of the overhaul,… Continue reading Interpublic Could Overhaul Media Operations

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings