Yahoo! has launched its own YouTube style video site which lets users upload, watch and search for videos.Yahoo! says that the site has more content than other video websites because it trawls the web, accepts uploads and receives direct feeds. It will also include videos that Yahoo! already hosts on its music, news, sports film… Continue reading Yahoo! Launches YouTube Challenger

People aged over 35 account for more than half of the visitors to social networking site MySpace.com, according to a report by US research company comScore Media Metrix.In August 2005 a quarter of all visitors to the site were aged 12 – 17, a year later that had more than halved to just under 12%.… Continue reading Younger Users Moving Away From MySpace

Aegis has been asked to hold an Extraordinary General Meeting by Vincent Bollore, who wants two seats on the Aegis board. Aegis said that the shareholder meeting has been called to consider the election of Philippe Germond and Roger Hatchuel to the Aegis board. Germond (ex-president of French mobile firm Alcatel) and Hatchuel (former owner… Continue reading Bollore Calls Aegis Shareholder Meeting

GCap Media’s Capital Radio will next week launch its first advertising campaign in 18 months, sending out a team armed with innuendo strewn notes.The campaign launches on Monday and is based round the slogan “Who’s doing who?”. It will utilise posters, online ads, faxes to London firms and hand written notes laden with innuendo.The campaign… Continue reading Capital Radio In New Ad Campaign

Emap Radio has created an all speech radio format in its bid to win the new Manchester FM commercial radio licence.Piccadilly Talk will feature Manchester focused conversation, news, sport, current affairs and Manchester specific issues. Emap Radio’s Terry Smith, who is leading the bid, said: “Piccadilly Talk is the all speech station that Manchester has… Continue reading Emap Radio Creates New Format For Manchester Bid

Ofcom has appointed Ed Richards, its chief operating officer, as its new chief executive, taking over from Stephen Carter.Six candidates were shortlisted for the post, with two other Ofcom employees, executives Kip Meek and Sean Williams, vying with Richards for the £400,000 a year role (see Frontrunner For Ofcom Top Job Is Named).Richards joined the… Continue reading Ofcom Appoints New CEO

News International has bought internet domain names for a variety of regional newspapers, giving rise to speculation that it could expand free newspaper thelondonpaper to other UK cities.“We registered several names when we launched thelondonpaper as a matter of course but we are 100% focused on London for the foreseeable future,” a News International spokeswoman… Continue reading Thelondonpaper Owners Could Expand Free Title

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV