September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA). This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record… Continue reading Record Breaking September For Text Messages

The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

Aegis is to hold a shareholder meeting on November 22 to consider Vincent Bollore’s nominations to the Aegis board. Aegis said that shareholders should once again vote against Bollore’s nominees, Philippe Germond and Roger Hatchuel, who were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). Bollore is… Continue reading Aegis Announces EGM For Bollore Board Bid

JCDecaux has reported revenues for the nine months to 30 September are up by 12.6% to €1,382.1 million (£9,258.2 million). Excluding acquisitions and the impact of foreign exchange, organic revenues rose by 7.8% for the first nine months of the year. Third quarter revenues increased by 10.8% to €436.3 million (£2,923.6 million). Jean-Charles Decaux, chairman… Continue reading JCDecaux Revenues Rise

ITV has again been linked with SMG’s cinema advertising business Pearl & Dean, following SMG’s announcement that it would be selling both Pearl & Dean and Primesight, its outdoor advertising business. ITV was first linked with Pearl & Dean at the end of September (see ITV Could Bid For Pearl & Dean), following the sale… Continue reading ITV Linked With Pearl & Dean

Publicis Groupe, the world number four advertising agency, is looking for acquisitions, according to chairman and CEO Maurice Levy. Talking to the Wall Street Journal, Levy said: “We are contemplating several possible strategies in terms of acquisitions. “We will definitely move to an acquisition strategy provided it does service the interest of shareholders.” Levy was… Continue reading Publicis Looks To Implement Acquisition Strategy

Metro International has announced its financial results for the third quarter and the nine months ended September 30 2006. For Q3 2006, net sales increased by 18% to $87.1 million (2005: $74.0 million). At constant exchange rates, net sales improved by 11%. Metro International recorded a group operating loss of $8.9 million (2005: loss of… Continue reading Metro International Announces Q3 And Nine Month Results

Omnicom has announced that its net income for the third quarter of 2006 increased 9.5% to $177.1 million from $161.7 million in the third quarter of 2005. Worldwide revenue increased 10.0% to $2,774.3 million from $2,522.9 million in the third quarter of 2005. Domestic revenue for the third quarter of 2006 increased 7.8% to $1,540.5… Continue reading Omnicom Releases Third Quarter Financial Results

ITV are supposedly lining up a ‘dream team’ of Stephen Carter, former head of Ofcom, as chief executive, and Channel 4’s Kevin Lygo as director of programmes. According to reports in the trade press, the duo are the frontrunners to take over the posts, with shareholders wanting to bring in a new programming chief at… Continue reading ITV Could Get Carter