As marketers seek new ways of increasing ROI by reaching and influencing customers, in-store media becomes a viable alternative, according to the latest Simultaneous Media Usage survey by BIGresearch. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons. Adults… Continue reading In-Store Media Influences Purchases

Yahoo! has announced its third quarter results, with chairman Terry Semel calling them unsatisfactory. However, Yahoo! saw its revenues increase 19% for Q3, compared to the same period in 2005, reaching $1,580 million. Marketing services revenue was $1,370 million for the third quarter of 2006, an 18% increase compared to $1,160 million for the same… Continue reading Yahoo! Announces Q3 Results

Sony revealed its follow up to the Bravia “Balls” commercial last night on ITV1 during the Manchester United v FC Copenhagen Champions League match at 8.30pm.The Fallon created ad, labelled “Paint”, features 70,000 litres of paint exploding on a disused council block in Glasgow and required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera… Continue reading Sony Bravia Follow Up On ITV1

Sky and Sony are to join forces tonight to screen the UK’s first TV advertisement in the high definition (HD) format.The new ad for Sony’s BRAVIA range of TVs will be seen in HD for the first time on Sky Sports HD 2 during the channel’s live coverage of the Champions League match between Chelsea… Continue reading UK’s First HD Ad To Air Tonight

Ofcom has published the key findings of its consultation into the potential impact of product placement, coming to the conclusion that there is no consensus over its introduction.Ofcom made clear that product placement is currently prohibited by EU legislation, and as such, any conclusion it reached would be constrained by developments at a European level.It… Continue reading Ofcom Publishes Product Placement Findings

The Telegraph newspaper has hired the former MD of national brands at Emap Radio, Shaun Gregory, as development director for the Telegraph Media Group, overseeing new ventures in broadcasting, mobile and online.The move is widely expected to see the newspaper’s new multi-tasking newsroom (see Newspapers In Multi-Media Reshuffle) contribute bulletins to linear TV news programmes,… Continue reading Telegraph Could Expand To Linear TV Programming

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings

The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending

There will be a global market of 145 million DAB radios by 2012, according to a new report from Eureca Research. Eureca says that during the 2006-2012 forecast period, DAB will transition itself from being an audio only platform to a fully interactive multimedia and mobile TV platform, capable of delivering a wide range of… Continue reading Global DAB Market To Reach 145 Million Sets

Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime