The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

Xfm has promoted Katie Torrie to the position of producer for the Richard Bacon Drivetime show, starting on Monday October 2.Torrie replaces Paul Raffaelli, who has been promoted to senior producer for Xfm working specifically on the Lauren Laverne Breakfast Show.Torrie has worked at Xfm for three years, beginning as a broadcast assistant on the… Continue reading Xfm Promotes Torrie

Cinema admissions for August totalled almost 15 million, with an average of 3.4 million a week.The figures, revealed by the Cinema Advertising Association (CAA), show that the biggest film in August was Cars, which grossed £11.6 million.In second place, was Pirates Of The Caribbean: Dead Man’s Chest, with £10.6 million and in third place came… Continue reading Cinema Admissions Total 15 Million In August

ITV1 will retain its children programming in the afternoon schedule after Ofcom rejected the broadcaster’s proposal to drop its CiTV programming.The decision will be a further blow to the broadcaster, which had been hoping to boost ITV1’s audience figures on weekday afternoons by getting rid of its CiTV programming and replacing it with daytime output… Continue reading Ofcom Rejects ITV Cutting CiTV Programming

Virgin Radio Breakfast Show DJ Christian O’Connell has revealed the station’s ‘Big Star’ multi-platform promotion.The promotion focuses on a 20ft x 20ft Perspex Virgin Radio star, which is suspended high above Regent Street in London. The star is packed full with a secret amount of cash, and will remain there until a listener guesses the… Continue reading Virgin Radio Unveils ‘Big Star’ Promo

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press. ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand. ITV currently owns Carlton Screen Advertising which has 75%… Continue reading ITV Could Bid For Pearl & Dean

This year will be a watershed year for digital distribution of movies in Europe using open internet video-on-demand (VOD) technology, according to a new report from Screen Digest. The Broadband Digital Movies report forecasts that the first signs of recognisable growth in the market will appear in 2006-2007, with total consumer spending on European movie… Continue reading 2006 Watershed Year For Movie Downloads

The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA). This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing… Continue reading Text Messaging For August Soars To Record Levels

YouTube is the most popular video sharing website in the UK, beating Google and MySpace, according to a report by HitWise.The site takes a 60% share of the market, which is more than twice Google’s share and 10 times that of MySpace. YouTube’s dominance in Britain is even more complete than in the US, where… Continue reading YouTube Is Most Popular Video Sharing Website In UK

Yahoo! is said to be in talks to buy MySpace and Bebo rival Facebook, for a figure thought to be close to $1 billion (£526 million).Any move on the social networking site, which is the seventh most visited site in the US, could anger Microsoft. Last month, the software giant signed an online advertising deal… Continue reading Yahoo! Could Buy Social Networking Site