The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”

Viacom Outdoor Ireland has retained the contract for the Northern Ireland Transport Holding Company, giving the company control over around ninety 48 sheets, forty 6 sheets and 10 landmark bridge locations.The contract, which will run for five years, was awarded to incumbent Viacom following a “competitive” tender process, with “stiff competition” from rival outdoor firms,… Continue reading Viacom Retains Wide-Ranging Irish Transport Rights

Last night saw an average of 5.8 million adults tune in to see Arsenal secure victory over Real Madrid in the Champion’s League on ITV1, although the BBC remained ahead of its commercial rival, with larger audiences for schedule stalwarts Eastenders and Holby City.Eastenders notched up an average 8.9 million adult viewers, securing a 42.69%… Continue reading Champion’s League Falls Short Of BBC Drama

Flextech is to launch a “gritty” entertainment channel dubbed Player, hoping to entice an audience enthralled by its identically named strand on Challenge with a mix of “high-octane action content” and “the emotion of risk-taking.”The new channel will launch on cable and Sky platforms next month, with key content from the action adventure, fighting, gambling,… Continue reading Flextech To Launch Risk Obsessed Player Channel

Free London newspaper City AM is to launch an afternoon podcast to target commuters with the latest financial news on their journey home from work.The new service, called City PM, is being produced in association with Threadneedle Investments, the UK’s third largest retail investment fund management group.Available every weekday from 5pm, the five-minute bulletin will… Continue reading City AM Targets Commuters With Afternoon Podcast

Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope. Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.… Continue reading Aegis Buys South African Out-of-Home Business

The BBC delivered a ratings blitz last night, with BBC One’s Life On Mars continuing its winning streak, watched by just under 6 million adults, while BBC Two’s Winter Olympics secured third place behind ITV1 with almost 3.9 million.The Olympic ratings are made all the more impressive by their consistent performance against ITV1’s Coronation Street… Continue reading BBC Strong With Olympics Proving Popular

Emap’s Magic 105.4 is to launch a major promotion next month, giving away £6,000 a day throughout March as DJ Neil Fox hosts the station’s March Money Madness activity within his More Music Breakfast Show.The promotion, which runs in association with the Daily Mail, will employ a six figure marketing campaign to raise listener awareness,… Continue reading Magic’s Money Madness Aims To Ape Mystery Voice Success

Children’s magazines are an ideally placed medium to reach the younger generation, with new research, commissioned by the PPA, claiming they are an excellent “vehicle for advertisers.”The report from research agency, Stimulating World, found that magazines offer a high quality of engagement with children and is approved of by parents over other media. Advertising was… Continue reading PPA Uncover Power Of Magazine Advertising To Children

Ricky Gervais is to create another podcasting first, building on the success of his record-breaking run on GuardianUnlimited, launching the world’s first paid-for podcast through online audiobook seller, audible.com.The new podcast, retaining the Ricky Gervais Show title, will be available from 28 February, just eight days after the final episode was made available through the… Continue reading Gervais First To Take Podcasts Subscription-Only