Media giant WPP has announced the purchase of the majority share in Direct.com, a leading provider of integrated marketing communications services, through its operating company RMG Connect Worldwide. Founded in 1997, Direct.com provides a wide range of integrated marketing services including direct marketing and consulting, Web technology development and merchandising from its offices in Miami.… Continue reading WPP Snaps Up Direct.Com To Extend Tech Expertise

Royal Mail is to begin a wide-reaching campaign to drive awareness and understanding of its new pricing structure, ahead of radical changes to the ways in which publishers are charged for subscription mailings.Information packs will be sent to 2,500 of Royal Mail’s publishing customers early next month, with the postal giant hoping to provide as… Continue reading Royal Mail Launches New Pricing Awareness Drive

Five has announced a deal to acquire two high profile American series from Buena Vista International Television, broadening its imported programme portfolio and promising to draw larger audiences to its peaktime screenings.The American hit Grey’s Anatomy and much-talked about new crime drama Criminal Minds have both been acquired by Five for terrestrial transmission next year,… Continue reading Five Boosts Programme Portfolio With US Imports

ITV’s I’m A Celebrity… continued to dominate primetime viewing last night, as its seemingly unstoppable run of ratings success spelled more misery for the BBC.Last night saw an average of 8.3 million adults tune in to ITV’s antipodean adventures, despite the lack of an eviction from the celebrity campsite. The BBC’s competing Life In The… Continue reading Misery For BBC As ITV Celebrities Hold High Ratings

Cable operator Telewest has become the first of the country’s broadcasters to launch high definition (HD) services, rolling out several channels of vastly improved quality to an initial audience of around 400 customers.The company now offers free HD programmes from BBC Worldwide, including Pride, The Blue Planet and Wild Weather. Movies will also be made… Continue reading Telewest First To Launch HDTV Services

New figures from the BBC show internet radio proving more popular than ever, with 134 million hours of content being consumed in the last year – the equivalent of 15,345 years of continuous listening.The BBC’s online Radio Player, allowing users to catch up on the last seven days’ broadcasts, notched up 100 million requests for… Continue reading BBC Sees Online Radio Break All Records

Business publishing firm Centaur has announced the acquisition of Recruiter magazine, its web site and its annual awards event from Redactive Media Group Limited for £4 million. The purchase will see Recruiter join Centaur’s portfolio of business titles. The title currently commands an ABC audited circulation of 29,430, serving recruitment consultants and recruitment agencies. The… Continue reading Centaur Purchases Recruiter Magazine For £4 Million

The online advertising industry has marked a “turning point” in its attitude to online marketing, according to Tim Armstrong, advertising sales vice president at internet giant Google, who told delegates at the Reuters Media and Advertising Summit that, after a period of trepidation, the medium is now beginning to attract sizeable investment. “The experimenting and… Continue reading Google Claims Online Ads Have Passed A ‘Turning Point’

A new breed of ultra local web sites are cashing in on the “feverish growth” in online adspend, and beginning to encroach on the territory of traditional local media, according to American consultancy firm, Borrell Associates. The new online operators do not compete with traditional media owners on a level playing field, according to Borrell,… Continue reading Local Guide Sites Putting Pressure On Traditional Media

Five has secured its largest ever non-spot commercial deal, with an exclusive sponsorship by Partypoker.com for the largest event programme package on British television.The deal will see Partypoker receive sponsorship credits on 72 hours of event-based poker programming and a strategic website alliance as Five seeks to align itself as the terrestrial home for late… Continue reading Five Signs Largest Ever Non-Spot Promo Deal