BBC One saw its audience see-saw last night, with new crime drama Mayo returning disappointing results, while David Attenborough’s latest jaw dropping nature documentary hooked viewers from the beginning.Starring impressionist Alistair McGowan, Mayo promised a darkly comic detective tale, but drew a disappointing 4.3 million adults on Sunday night, suffering at the hands of ITV1’s… Continue reading Viewers Say No To Mayo But Dig Planet Earth

BBC One’s slick drama series Hotel Babylon continued to perform well for the broadcaster last night, notching up an average adult audience of 5.1 million to see off ITV1’s similarly polished Footballers’ Wives.The sensationalist ITV drama drew an average adult audience of 3.7 million in the same time slot, with its share of 17.53% proving… Continue reading Hotel Babylon Floors Footballers Wives

Capital Radio has secured Thorpe Park as the six-figure sponsor of its drive time show, fronted by Richard Bacon, for the six months from 13 March to 8 September.The deal will see the theme park receive coverage on the show’s “Friday Feature,” two drive time promotions and two outside broadcasts.Aired between 5pm and 8pm, the… Continue reading Capital Signs Thorpe Park For Bacon Sponsorship

Global advertising company, WPP, has acquired 65% of the issued share capital of Sapphire Bright Limited, extending its reach into China. Sapphire Bright, owns two of the leading promotional and merchandising companies in the People’s Republic of China; Shanghai Always Marketing Services and Shanghai Power Force Marketing Services. The deal will see clients including Unilever,… Continue reading WPP Continues To Develop Networks

Specialist magazine publisher, Future, has warned investors that the market remains challenging, with recent conditions holding back prospects for the current financial year to September 2006. Bearing this in mind, the board expects that profit for 2006 will suffer a decline of bewteen £4 and £5 million. This loss steams from a poor performance in… Continue reading Future Warns Challenging Market Will Continue

Total digital reception in UK households is at 64.2%, up by 10% from 54.4% at the beginning of 2004, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report. Non-terrestrial viewing remained at 30% for the second successive quarter, seeing a year on year increase of 2.5%. The strong bias of… Continue reading UK Digital Penetration At 65%

Voice over Internet Protocol (VoIP) enjoyed strong growth in 2005, with new estimates from TeleGeography forecasting VoIP enabled lines to reach over 19 million by 2010 in the US. Total VoIP subscribers grew by a massive 284% year on year in the last quarter of 2005, reaching 4.5 million, compared to just 1.3 million for… Continue reading VoIP Lines To Hit 19 Million By 2010

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet. Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed… Continue reading Seminar Calls For Common Online Measurement Currency

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices