IPC’s quintessentially English magazine Country Life will switch focus this month to celebrate the very best of London, in a special supplement entitled City Life.The unusual venture is the fruit of a cooperation between IPC and Guest Invest, a company which allows investors to buy a luxury hotel room and earn 50% of its income… Continue reading IPC Country Title Shifts Focus For City Special

Shareholders in cable giants NTL and Telewest have given the companies the go ahead to merge, with a 99% vote of confidence expected to see the transaction completed today. The move will see Telewest shareholders acquire 25% of the combined companies, while NTL shareholders will own around 75%. NTL chairman James Mooney said yesterday: “The… Continue reading Shareholders Approve NTL Telewest Merger

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

The marketplace for television advertising is undergoing fundamental changes, with new technologies giving consumers the power to choose how, when and where they access the medium. The rapid adoption of personal video recorders (PVRs) allows users to fast-forward adverts, resulting in research firm, Accenture, forecasting that 9% of all commercials will be skipped by viewers… Continue reading Changing Face Of TV Advertising

Teletext is to launch a promotional campaign worth £6 million to boost its new digital TV services, building on the company’s increased investment in interactive operations, and the relaunch of Teletext Holidays last month.The new creatives, produced by CHI will receive national exposure in the next few months, with the first animated commercials airing from… Continue reading Teletext Launches £6 Million Digital Push

The Media Research Group will play host to some of the biggest names in the field later this month, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns Court Rooms, the event will see a panel comprised of Mike Baker, European marketing director at… Continue reading MRG To Host Question Time Event This Month

Cash point advertising specialists, ATM:ad, are to open an office in the City following a second round of funding, which raised £1 million for the firm in December last year.The firm’s media sales team will now relocate to London’s Cannon Street, completing the move by 6 March, to capitalise on the cash point medium’s increasing… Continue reading Cash Point Ad Firm Expands To Build City Clients

Flextech is to extend its Trouble television brand with the launch of Homegrown, a multi-platform initiative airing content generated by its own users.The new initiative will focus on viral video content, with users able to upload content from mobile phones and home computers.Content will then be re-packaged by Trouble for broadcast through the Trouble channel… Continue reading Trouble Looks To Viewers For New Content

The media industry needs to expedite its transition to electronic trading systems, according to some of the American industry’s biggest players, with internet-based transactions holding the key to cost-cutting and efficiency.Speaking at the American Association of Advertising Agencies’ annual Media Conference and Trade Show in Orlando this week, Greg Smith, CIO of McCann Worldgroup, said… Continue reading E-Business An Urgent Priority For Media Industry

Chris Evans is to extend his role at BBC Radio 2, taking over the station’s weekday Drivetime show next month from long-time host Johnnie Walker.Evans currently presents a show for the station on Saturday afternoons, having signed up in a dramatic on-stage announcement at last year’s Edinburgh Radio Festival. The move saw Evans return to… Continue reading Evans Extends BBC Presence With Radio 2 Drivetime