BBC One’s Strictly Come Dancing romped to victory on Saturday night, securing victory over ITV’s X Factor with an average adult audience of 8.7 million.X Factor delivered an average audience of 6.2 million for ITV, although it was no match for the BBC’s semi-final, which notched up a 43.7% viewing share compared with ITV’s 30.7%.ITV’s… Continue reading BBC Sees Victory As X Factor Falters
ARCHIVE ▸ The Media Leader Staff
New figures from the Advertising Association (AA) show ad expenditure in the UK to have totaled £3,779 million in the third quarter of 2005, representing a marginal increase of 0.1% year on year.The figures, published today in the AA’s Quarterly Survey of Advertising Expenditure, show a 2.3% decline in real terms, after adjusting for inflation.The… Continue reading Q3 Ad Revenues See “Marginal” Increase
BSkyB has secured 88.18% of telecoms firm EasyNet, bringing the deal to acquire the firm a step closer to completion.EasyNet’s shareholders have broadly welcomed the deal, with 65% agreeing to the deal, worth £211 million. Sky has also purchased 23.9% of the company’s issued share capital lifting its acquired percentage to 88.l8%.The deal has since… Continue reading Sky Close To Completing EasyNet Deal
MediaTel Group has launched its yearly Sports Quiz, running this year’s event in aid of Scope and the Pulmonary Hypertension Association.Entries to the quiz are free of charge, although entrants are asked to make a donation to either of the charities before making predictions on the outcome of 25 upcoming sporting events.Prizes are won by… Continue reading MediaTel Group Kicks Off Yearly Sports Quiz
Virgin Radio is to undertake a review of its brand image amongst trade audiences, hiring strategic brand consultancy, Branded, ahead of a push for more promotional and business opportunities.Branded’s review will provide Virgin with insight into perceptions of its brand within the marketplace, helping to inform the station’s trade strategy and communication going forward. As… Continue reading Virgin Radio To Undertake Trade Branding Review
H Bauer’s TVQuick magazine is to increase its cover price by 5p later this month, although the increase is unlikely to spark the same price war fears as other TV mag price rises earlier this year.The increase takes TVQuick‘s cover price to 70p, effective from 23 December, narrowing the price gap on rival IPC’s TV… Continue reading Price Rise Sees TVQuick Increase Sales Value
BSkyB has secured 88.18% of telecoms firm EasyNet, bringing the deal to acquire the firm a step closer to completion. EasyNet’s shareholders have broadly welcomed the deal, with 65% agreeing to the deal, worth £211 million. Sky has also purchased 23.9% of the company’s issued share capital lifting its acquired percentage to 88.l8%. The deal… Continue reading Sky Close To Completing EasyNet Deal
Magazine publisher Highbury House Communications has requested that trading in its shares be suspended following the termination of talks to secure refinancing of its existing debts with investors. The company said that continuing discussions were taking place, and that the vast majority of lenders “continue to be supportive.” However, in a statement to the City… Continue reading Highbury House Shares Suspended As Restructuring Talks Continue
New figures from the Advertising Association (AA) show ad expenditure in the UK to have totaled £3,779 million in the third quarter of 2005, representing a marginal increase of 0.1% year on year. The figures, published today in the AA’s Quarterly Survey of Advertising Expenditure, show a 2.3% decline in real terms, after adjusting for… Continue reading Q3 Ad Revenues See Marginal Increase
Internet advertising spend will represent 10% of total American ad dollars by 2010, doubling from 5% last year to grow at an annual rate of 14% over the next five years, according to a new report from Parks Associates. The report, entitled “The Changing Face of Advertising in the Digital Age,” cites data from the… Continue reading Research Shows Online Ads To Double In Five Years