Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake

UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Regionally based marketing business, The Mission Marketing Group, has announced plans to seek an AIM listing, creating the third largest regional agency in the UK. An AIM listing will provide themission@ with access to new capital, allowing it to extend its existing businesses and develop through the acquisition of regional based marketing agencies. Chaired by… Continue reading the mission@ To Float On AIM

ITV is expected to reveal its weakest results for over ten years, with advertising revenue for ITV1 in Q1 2006, forecast to suffer a year on year drop of 13.5%, to £351.8 million. Taking into account the performance of the broadcasters digital channels, including ITV2 and ITV3, ITV’s revenues are projected to dip by 10.3%… Continue reading ITV To Suffer Worst Q1 Results For Over A Decade

BBC1’s Judge John Deed proved as popular as ever on Friday night, with the ratings winner attracting an average adult audience of 5.5 million, compared to A Touch of Frost on ITV, drawing in an audience of 4.4 million.The Winter Olympics continued to pull in viewers, with a healthy average adult audience of just over… Continue reading John Deed Sees BBC Friday Night Success

The BBC is to extend its downloading and podcasting trial to include hourly news bulletins, Woman’s Hour podcasts and audio highlights from BBC Two’s Newsnight.The latest extension will see almost thirty more radio programmes join the Corporation’s current podcast activity. Expected to see particular interest from the public are hourly news summaries from the BBC… Continue reading BBC Extends Podcast Trial To Include Hourly News

Regionally based marketing business, The Mission Marketing Group, has announced plans to seek an AIM listing, creating the third largest regional agency in the UK.An AIM listing will provide themission@ with access to new capital, allowing it to extend its existing businesses and develop through the acquisition of regional based marketing agencies.Chaired by Francis Maude,… Continue reading the mission@ To Float On AIM

The Commercial Radio industry has announced plans to create a single industry body, aimed at supporting advertisers and working towards a common vision for the Commercial Radio sector.The new body will be based at the Radio Centre on Shaftsbury Avenue. Funded by the Commercial Radio industry the organisation will represent the interests of the radio… Continue reading Commercial Radio Creates Single Body To Strengthen Industry

ITV is expected to reveal its weakest results for over ten years, with advertising revenue for ITV1 in Q1 2006, forecast to suffer a year on year drop of 13.5%, to £351.8 million.Taking into account the performance of the broadcasters digital channels, including ITV2 and ITV3, ITV’s revenues are projected to dip by 10.3% to… Continue reading ITV To Suffer Worst Q1 Results For Over A Decade