Flextech is to extend its Trouble television brand with the launch of Homegrown, a multi-platform initiative airing content generated by its own users.The new initiative will focus on viral video content, with users able to upload content from mobile phones and home computers.Content will then be re-packaged by Trouble for broadcast through the Trouble channel… Continue reading Trouble Looks To Viewers For New Content

The media industry needs to expedite its transition to electronic trading systems, according to some of the American industry’s biggest players, with internet-based transactions holding the key to cost-cutting and efficiency.Speaking at the American Association of Advertising Agencies’ annual Media Conference and Trade Show in Orlando this week, Greg Smith, CIO of McCann Worldgroup, said… Continue reading E-Business An Urgent Priority For Media Industry

Chris Evans is to extend his role at BBC Radio 2, taking over the station’s weekday Drivetime show next month from long-time host Johnnie Walker.Evans currently presents a show for the station on Saturday afternoons, having signed up in a dramatic on-stage announcement at last year’s Edinburgh Radio Festival. The move saw Evans return to… Continue reading Evans Extends BBC Presence With Radio 2 Drivetime

Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe

Freeview has announced that sales of set top boxes and integrated televisions have now passed the 10 million mark, with the free-to-air television service now present in 6.4 million homes.The growth comes as interest in Freeview from broadcasters reaches fever pitch. Recent months have seen the launch of ITV3 and ITV4, while Channel 4’s More4,… Continue reading Freeview Announces Record Penetration

The Telegraph has become the latest media owner to offer podcast content, with downloadable cricket-based programming from columnist Simon Hughes, renowned for his simplification of the sport for novices.Dubbed the ‘Analyst’, Hughes will podcast each afternoon from the three England-India test matches in March, as well as posting three times a day to the Telegraph… Continue reading Telegraph Launches Cricket Podcast Service

Chris Ward, commercial director of MSN UK is to join the latest MediaTel INSIGHT Seminar, Online’s Evolution, held in association with MediaGuardian, taking place on 8 March at the Guardian Newsroom.The event comprises a panel debate chaired by the BBC’s Torin Douglas. Other panel members are Andy Jonesco from AOL, Andrew Walmsley from i-level, MSN… Continue reading MSN Commercial Director Joins Online Seminar Panel

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling