Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group. The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world. Metro… Continue reading Metro International Sees Strong End To 2005

ZenithOptimedia has announced plans to launch its online and direct marketing agency, Zed, across Europe, marking the first stage of the agency’s global rollout. The company’s hopes its initiative will create new opportunities for business outside of ZenithOptimedia’s current agenda, with the agency looking for acquisitions to enhance its current digital offerings. Commenting on the… Continue reading Zed Launched Across Europe

Despite the increasing adoption of broadband, the “Digital Divide” in the UK between the haves and have-nots is deeper than first thought. According to the latest figures from Point Topic, household density in terms of penetration is highest in prosperous suburban areas, with business use driving the total up higher in areas such as Westminster… Continue reading UK Broadband Divide Deepening

Video on demand (VoD) is not detracting from television consumption as much as advertisers had feared, with a recent report from Nielsen Media Research and Comcast finding that VoD households are also heavy TV viewers. The three-month study of VoD consumers in Philadelphia shows that, in this stage of VoD development, there is no evidence… Continue reading VoD Complements Traditional TV Viewing

Television advertising expenditure in Western Europe grew by just 0.3% in real terms in 2005, with growth forecast to rise by 2.2% in 2006, according to ZenithOptimedia’s latest Television in Western Europe to 2014 report. Pay-TV is shown to be performing well, with revenues continuing to grow strongly, exceeding ad expenditure for the first time… Continue reading TV Adspend In Western Europe To Increase By 2.2% In 2006

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

BBC One’s Life On Mars continued to record large numbers of adult viewers last night, as the time-travelling detective series staring John Simm drew just under 6 million on average.ITV’s Northern Lights continued to prove popular, meanwhile, with 5.4 million adults on average securing second place for the commercial giant.The BBC’s Winter Olympics coverage also… Continue reading Life On Mars Eclipses Northern Lights

Carat Digital is to restructure following a raft of new business wins in the last six months, with the company repositioning itself to cope with more contract acquisitions in the near future.The personnel changes follow more than £10 million in new business wins for the company, including Airmiles, IHG, WWE and Allegran, which amounted to… Continue reading Carat Restructures Digital Arm Following Account Wins

ITV has announced its sponsorship partners for the 2006 FIFA World Cup, with beer brand Budweiser and EDF Energy receiving joint broadcast coverage throughout the tournament.The broadcaster’s coverage, which begins in June, will also see the two sponsors share online and interactive coverage, with iTV elements offered as part of the package for the first… Continue reading Budweiser And EDF Energy To Sponsor ITV World Cup

Tomorrow will see the launch of a nation-wide commercial radio tie up on the scale of Live8 and UK Radio Aid, with the Department of Health launching The Big Quit to help smokers kick the habit over the course of a five week promotion.The activity represents the biggest promotional campaign ever heard on commercial radio,… Continue reading Radio Giants Join Forces To Stub Out Smoking