Freeview has announced that sales of set top boxes and integrated televisions have now passed the 10 million mark, with the free-to-air television service now present in 6.4 million homes.The growth comes as interest in Freeview from broadcasters reaches fever pitch. Recent months have seen the launch of ITV3 and ITV4, while Channel 4’s More4,… Continue reading Freeview Announces Record Penetration

The Telegraph has become the latest media owner to offer podcast content, with downloadable cricket-based programming from columnist Simon Hughes, renowned for his simplification of the sport for novices.Dubbed the ‘Analyst’, Hughes will podcast each afternoon from the three England-India test matches in March, as well as posting three times a day to the Telegraph… Continue reading Telegraph Launches Cricket Podcast Service

Chris Ward, commercial director of MSN UK is to join the latest MediaTel INSIGHT Seminar, Online’s Evolution, held in association with MediaGuardian, taking place on 8 March at the Guardian Newsroom.The event comprises a panel debate chaired by the BBC’s Torin Douglas. Other panel members are Andy Jonesco from AOL, Andrew Walmsley from i-level, MSN… Continue reading MSN Commercial Director Joins Online Seminar Panel

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

Freeview has announced that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes. According to the latest figures from Freeview, month on month sales of free-to-air enabled products, such as PVRs and integrated digital TVs, increased by over a… Continue reading Freeview Sales Pass 10 Million

Podcasting is continuing at an astounding pace, with eMarketer projecting it to reach between 20 and 80 million US subscribers by 2010. The expected strong performance is good news for advertisers, offering them yet another channel to reach their audience. According to eMarketer’s new Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach… Continue reading Podcasting Could Reach 80 Million US Subscribers By 2010

Publishing group, Emap, has announced plans to sell its French operations and return the cash generated to shareholders, resulting in a surge in share price, up nearly 7% in today’s market. According to Emap, the decision follows a review of the group’s strategic investment priorities. The sale is expected to be completed during the first… Continue reading Emap To Sell French Operations

United Business Media (UBM) reported a year on year rise of 7.2% in full-year profit this morning, revealing plans to return more than £300 million in capital to shareholders over the next two years. Pre-tax profit for the year ended 31 December increased to £152.1 million from £141.9 million a year earlier, while revenue for… Continue reading UBM 7.2% Increase In Profits