Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared to… Continue reading BT Reveals Consumer Interest In Mobile TV

ITV’s singing showdown, Soapstar Superstar, continued to trump Channel 4’s Celebrity Big Brother last night, but was put under increased pressure by an unlikely contender – BBC One’s Traffic Cops.ITV’s soapstar sing-a-thon drew an average adult audience of 5.5 million last night, topping Channel 4’s 3.9 million, while Traffic Cops drew a respectable average of… Continue reading ITV Soapstars Put Under Pressure By Traffic Cops

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month.The consensus in the advertising industry is that it has been a… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Sir Robert Phillis, chief executive of Guardian Media Group (GMG) has announced that he will be stepping down from the position in July, due to health reasons. The chief executive will also retire from the Scott Trust, which owns GMG, but will remain on GMG’s board as a non-executive director. Commenting on his retirement, Phillis… Continue reading Phillis Resigns As GMG Chief Executive

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month. The consensus in the advertising industry is that it has been… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Titan Outdoor Ireland has scooped the five year contract to sell transit and rail advertising across all of operator CIE’s locations in the Republic of Ireland.The win sees Titan take over the contract from Viacom Outdoor, which had previously expressed hope to retain the sales rights, following Maiden Outdoor’s withdrawal from negotiations last year (see… Continue reading Titan Scoops CIE Account From Hopeful Viacom Outdoor

Channel 4 saw 4.4 million adult viewers tune in to the season finale of Lost last night, building on Celebrity Big Brother‘s average of 3.9 million, but failing to top ITV’s Soapstar Superstar.The ITV talent contest outperformed both Channel 4 programmes, with an average audience of 5.1 million, while BBC One drew a comparatively small… Continue reading Lost Hits Ratings High But Fails To Topple Rivals

Sky has become the first broadcaster in Britain to offer viewers video podcast content, providing updates from Sky News through its website.The first programme to be made available by the new service is Sky News’ 7 Days, providing a run down of the week’s lighter stories. The 7 Days video is presented by Sky’s Chris… Continue reading Sky News First To Offer Video Podcasts

ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes