The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones. According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared… Continue reading BT Reveals Consumer Interest In Mobile TV

Visits to UK travel websites reached 5.41% for the week ending 7th January 2006, up by 15% year on year, according to online competitive intelligence monitor, Hitwise. Hitwise revealed that last week, the sector reached its second highest peak over the last 15 months, while visits to travel websites were up by 25% from the… Continue reading Strong Start To 2006 For UK Online Travel Sector

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006

Five has announced a new licensing agreement with NBC Universal International Television Distribution, continuing its strategy of US acquisitions with the terrestrial television rights for hit series House and the Law & Order brand.Medical drama House was an hit with viewers when Five aired the first season last year, securing a position in the top… Continue reading Five Extends Broadcast Rights To High Rating Imports

ITV continued its winning streak against Channel 4’s Celebrity Big Brother last night, with Soapstar Superstar again defeating its rival with an average adult audience of 5 million.Big Brother‘s average audience of 3.9 million was enough to top the BBC’s Surviving Disaster, however, which drew 3.3 million in the same timeslot.Elsewhere, Five’s CSI performed well… Continue reading ITV Continues Winning Celebrity Streak

IPC’s psychic spin-off title, Chat – It’s Fate, has switched to monthly publication, doubling the number of issues each year to capitalise on sales growth.The magazine, which ocupies a unique position in the womens magazine market, offers “personal psychic advice” and most “paranormal real life stories,” claiming to be “accessible, practical and life enhancing.”Commenting on… Continue reading Psychic Magazine Moves To Monthly Publication

Virgin Radio is set to launch a massive outdoor advertising campaign to promote its high-profile breakfast signing, Christian O’Connell.The new marketing activity will launch on 16 January, proclaiming Virgin as the home of “Britain’s Best Breakfast Show” through a range of outdoor advertisements, before O’Connell takes to the air a week later.The new campaign is… Continue reading Outdoor Campaign To Boost Virgin Breakfast

Research from Internet research specialist Nielsen//NetRatings shows European web users flocking to the Internet through a variety of channels, with the spread of access methods across different nations reflecting the growing diversity of online audiences.According to the new figures, Internet access from the home remains the most popular method of access overall, with 93% of… Continue reading Online Round-Up: European Web Habits Revealed By Research

ITV’s director of programmes, Nigel Pickard, has announced his intention to leave the broadcaster after three years, dealing a further blow to the company, which yesterday lost one of its biggest stars, Paul O’Grady.Pickard re-joined ITV in February 2003 (see ITV Appoints New Director Of Programmes), following a two year career as the BBC’s controller… Continue reading ITV’s Pickard Steps Down After Three Years