ITV enjoyed a strong audience last night, with I’m a Celebrity…Get Me Out Of Here and Doc Martin both attracting healthy audience figures.I’m a Celebrity…Get Me Out Of Here saw an average of 7.4 million adult viewers tune in to its first showing at eight, gaining an extra 145,000 for the later slot, with 7.6… Continue reading ITV Wins With Strong Programming

Search engine giant, Google has announced that it is testing a new product, which gives consumers a free and immediate way to speak to advertisers on the Google search results page.The new initiative will allow users to click on the phone icon in the results page and then enter in their phone number. Once the… Continue reading Google Tests Click-To-Call Service

BBC2 has announced plans to be the first of the corporation’s channels to be broadcast over the internet, allowing the broadcaster to reach viewers via mobile phones and the internet.Speaking at a conference organised by Broadcast magazine, Roly Keating, controller of BBC Two claimed that the channel would be “in the front line” of launching… Continue reading BBC2 To Broadcast Online In 2006

Cinema admissions enjoyed a 7.3% year on year increase in October, with admissions for the month totalling 15.6 million, fuelled by strong offerings from UK productions and family films released during the half term break.Wallace and Gromit: The Curse of the Were-Rabbit was the nation’s clear favourite, grossing £26.2 million in October, with the five… Continue reading October Cinema Adspend Up By 7.3%

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers.According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman & Freidman,… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers. According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman &… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

Share of viewing for non-terrestrial channels is now over 30% for the for the first time, with 60% of households having digital television in various forms, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Viewing Report. Figures for the third quarter of 2005 show that digital TV reception remains the… Continue reading Multi-Channel TV Viewing Share Hits 30%

The mobile telecoms industry is forecast to undergo a strong 2006, with a new report from Informa Telecoms and Media describing the coming year as “watershed year for change” as mobile providers respond to a number of threats to the sector. The research highlights growing optimism within the mobile industry, with 68% of survey respondents… Continue reading 2006

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure