Outdoor advertising operator, Ocean Outdoor, has extended its portfolio of poster sites by almost 50% with the launch of its new 081 pack, a series of nine metre square lightbox panels at key locations in London and other major conurbations.The new sites offer premium exposure to volume audiences of drivers, office workers and shoppers, as… Continue reading Ocean Bolsters Poster Portfolio With Lightbox Sites

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million

Customer magazines have the ability to communicate with difficult to reach audiences, with new research from the Association of Publishing Agencies (APA) finding that retail customer magazines elicit impressive levels of active response from the youth and grey markets. According to the APA, the media attracts a response rate of 84% from the youth market… Continue reading Customer Magazines Reach Difficult Audiences

French advertising group, Havas, has revealed organic revenue growth of 3.9% year on year in the third quarter of 2005 with revenues reaching €341 million, compared to €338 million in Q3 2004. Havas attributes the strong results seen in the third quarter of this year to a good performance of traditional advertising activities and an… Continue reading Havas Enjoys Revenue Growth Of 3.9% In Q3 2005

Outdoor advertising group, JCDecaux has announced the launch of Open@JCDecaux, with the new division aiming to transform strategic planning within out-of-home and open up new channels of communication for its clients. The new department will be in charge of providing clients with an independent resource, offering strategic planning advice and accountable campaign analysis and research.… Continue reading JC Decaux Launches Strategic Outdoor Planning Division

ITV’s Trial and Retribution provided a massive lift to the broadcaster’s schedule last night, with the first part of the crime drama drawing an average of 8 million adult viewers.The programme rounded off a night of success for ITV, following adult viewers in excess of 10 million for both episodes of Coronation Street, aired earlier… Continue reading ITV Scores Retribution Over BBC

Consumers in the US are increasingly using the internet to research and purchase items online, with a new survey from Burst! Media claiming that out of 6,000 web users aged 18 or over, three-quarters of them are online shoppers. According to the study, 62% of online shoppers say that the internet is their primary source… Continue reading Increased Consumer Presence In Online Commerce

Increasing amounts of adults are using other media to access television, with new research from Continental Research revealing that around two million adults have watched TV through their mobile phone, with another one million claiming they want to. In a survey of 2,135 adults over 10% were found to have watched TV via the internet,… Continue reading Consumers Look To Different Media To Watch TV

The UK business to business media and information market is predicted to increase by 11% in 2005, reaching £17 billion and continuing the strong growth enjoyed by the sector over the past five years. According to a new study released by the Business Information Forum and supported by the Department of Trade and Industry, the… Continue reading B2B Media And Information Market To Rise By 11% In 2005

Broadband over internet protocol (IP) telephony has gained significant momentum over the last couple of years, with In-Stat projecting subscribers to reach over 3.2 million by the end of 2005. The strong growth of IP technology is partly attributed to the increasing popularity of voice over internet protocol (VoIP) with the high-tech market research firm… Continue reading Broadband IP Telephony To Reach 3.2 Million By End Of 2005