Text messages leapt to a remarkable 2.7 billion in July, marking the highest ever total, according to the latest figures released by the Mobile Data Association (MDA). Person to person texts sent across the UK GSM network operators during July showed an increase of 23.5% on the total sent during the same period in 2004,… Continue reading Over 100 Billion Texts Sent Across The UK
ARCHIVE ▸ The Media Leader Staff
95.8 Capital FM has announced that Elizabeth Arden’s latest fragrance, Fifth Avenue After Five, will be sponsoring its evening, Feelgood Friday Show with the deal marking one of the first long-term sponsorships on radio by a fragrance brand.The six month campaign will cover on-air, online and sampling activity. The radio show will target listeners in… Continue reading Elizabeth Arden Smells Success With Capital Sponsorship
American media giant Viacom is the latest broadcaster to show interest in Telewest’s Flextech television business, which is believed to be on the auction block ahead of the cable firm’s merger with rival ntl.The US-based group joins other possible bidders, including ITV, BSkyB, Discovery Communications and RTL Group according to this morning’s Financial Times.A successful… Continue reading Viacom Preparing Bid For Flextech
The number of households subscribing to satellite television has increased dramatically over the past year, with the platform continuing to erode cable’s market share, according to a new report from J.D Power and Associates. The 2005 Residential Cable/Satellite TV Satisfaction Study, shows that currently 27% of US households subscribe to satellite services, up from 19%… Continue reading Satellite Continues To Creep Up On Cable
US Newspapers enjoyed double-digit growth in their online advertising revenues in the second quarter of 2005, with online adspend rising to $500.7 million, up 28.6% compared to the same period last year. According to the Newspaper Association of America (NAA), overall advertising revenues for newspapers and their websites totalled $12.2 billion for the second quarter… Continue reading US Newspapers Enjoy Strong Growth In Online Advertising Revenues
More than 50% of television industry executives feel that the government is not doing enough to educate and communicate with consumers about the impending digital switchover, according to a new study conducted by the London Business School on behalf of Video Networks. The Digital Consensus report highlights an industry lacking any consensus on digital switchover,… Continue reading TV Executives Call For Clear Switchover Strategy
BSkyB has announced the line up of channels to be included in its high-definition services, due to be launched early next year.The new service will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens from launch, allowing viewers to enjoy a wide variety of programming with… Continue reading Sky Announces HDTV Channel Line Up
Top city analysts have warned Sky that a move towards providing free Sky+ set-top boxes to subscribers is uneconomical and could cost the company around £2 billion in total.A report by Broadcast magazine states that Citigroup analysts fear a full subsidy could cost the broadcaster around £250 per subscriber. The company’s UK TV report claims… Continue reading Analysts Warn Against Free Sky+ Boxes
The first dedicated Xbox 360 magazine hits newsstands this week, despite the games console it covers still being months away from sale in Britain.360 magazine is published by Bournemouth-based Imagine Publishing and aimed at serious gamers in the 24-35 age bracket. Imagine claims its target audience are a discerning bunch, who “appreciate the Xbox 360’s… Continue reading New Xbox Title Targets Older Gaming Demographic
Mark Howe, managing director of interactive digital sales (ids), the advertising sales house of Flextech Television, is to leave the company after almost 13 years to pursue new challenges.In his role as managing director, Howe was instrumental in breaking new ground, both in advertising sales and creative initiatives.Commenting on his departure, Lisa Opie, managing director… Continue reading Howe Steps Down As ids Managing Director