Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005

Online advertising experienced a surge in popularity during October, with a new report from Nielsen//NetRatings finding that online advertisers enjoyed 124.5 billion display impressions, up from 110.2 billion in September. Financial service providers were found to account for the largest share of the market at 21%, up from 19% this time last year, while telecoms… Continue reading Online Advertising Continues To Surge

The voice over internet protocol market (VoIP) in Asia is continuing to expand at an impressive rate, with new figures from In-Stat predicting total revenue to rise to $10 billion by 2009, up from $5.5 billion in 2004. In-Stat claims that long distance calls currently create the bulk of VoIP business in Asia, providing 85.4%… Continue reading Asian VoIP Market To Hit $10 Billion By 2009

IPC’s Nuts magazine has announced a massive re-launch of its online operations, boosting content and offering increased multimedia features.The new site will pack exclusive pictures and video clips of Nuts cover girls, as well as games and an enhanced reviews section.The site’s new design presents Nuts content in a “sophisticated and entertaining way,” according to… Continue reading IPC Grows Nuts With 3G Services And Online Revamp

Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever

Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach

New research from Viacom Brand Solutions has used brain scans to measure viewers’ response to TV advertising, revealing an increase in effectiveness of 24% for those commercials placed around relevant programming.The study, one of the first of its kind within television, examined nine key areas of brain activity affecting viewers’ analysis, absorption, effort, long-term memory,… Continue reading Brain Scans Show Relevance Is Key To TV Ads

Channel 4 is to bolster its broadband offering with a new comedy channel, showcasing publicly contributed content in the same vein as its online documentary service FourDocs.The new 4Laughs website, launching in spring 2006, will allow comedy fans to post their own video sketches which can then be rated by other site users.Jointly conceived by… Continue reading Channel 4 Sights Online As New Comedy Conduit

Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity