PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency’s specialist data, insight and marketing science team.
ARCHIVE ▸ The Media Leader Staff
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
To celebrate The Future of Audio, we asked experts to nominate their favourite audio ads (which of course, they had nothing to do with…)
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
Four out of five marketers from major global brands say they are deferring planned campaigns as a result of the Coronavirus crisis, according to new research conducted last week by the World Federation of Advertisers.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.
European-based adtech firm Adform has hired Troels Philip Jensen as its new CEO, replacing co-founder and CEO Gustav Melletin.
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
