After three fairly steady months for newspaper circulation, February’s figures illustrate a more bleak picture of the market. Every title across all markets recorded both month-on-month and year-on-year declines.
ARCHIVE ▸ The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.
In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.
Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.
ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.
Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.
