Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar.
ARCHIVE ▸ The Media Leader Staff
Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round.
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.
ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.
Craft Media London has hired Jon Goldsmith, the former head of planning at Sky, to join as a business director.
The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
Rachael Cochrane’s remit will be to drive and lead the Regional Sales Team and further establish DCM’s presence in the regions.
