Partner content: Ollie Deane, director of commercial outdoor at Global shares his positivity for the future of OOH and explains the future of audio and OOH as an integrated offer
ARCHIVE ▸ The Media Leader Staff
Steven Scaffardi hosts a debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement.
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of “unhealthy” foods before the 9pm watershed across both TV and online.
UK marketing budgets have been slashed to their lowest levels in 20 years according to the latest IPA Bellwether report for Q2 2020. Here, industry bosses react to the findings.
In this week’s Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK.
Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
The CEO of Just Eat and CEO designate of Moneysupermarket has been appointed as the new president of ISBA, the industry trade body representing UK advertisers, taking over from Boots’ Elizabeth Fagan.
Following the departure of Mediatel News’ long-standing editor, its publisher Mediatel Group is delighted to announce the promotion of its reporter to news editor as well as the hire of a new contributing editor.
The CMA has warned that Facebook and Google’s dominance over the digital ad market raises barriers for new competitors and may also inflate prices for consumers.
