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ARCHIVE ▸ The Media Leader Staff
After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
Gardening titles saw circulations rise across the board for the first half of 2020 as lockdown Britain sought inspiration and horticultural solutions. While cookery titles experienced a mixed bag of results
