Despite TV viewing becoming the mainstay of lockdown life, the television listings market continues to witness declines in print circulations
ARCHIVE ▸ The Media Leader Staff
Unsurprisingly, with the nation in lockdown for much of it, the last six months were less than kind to the women’s magazine market. Almost all titles saw their circulations drop significantly, both over the period and over the year.
With the Covid-19 pandemic initiating nationwide school closures and keeping both parents and children in their homes, Dennis Publishing’s The Week Junior recorded a strong performance for the first six months of 2020.
Partner content: Ollie Deane, director of commercial outdoor at Global shares his positivity for the future of OOH and explains the future of audio and OOH as an integrated offer
Steven Scaffardi hosts a debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement.
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of “unhealthy” foods before the 9pm watershed across both TV and online.
UK marketing budgets have been slashed to their lowest levels in 20 years according to the latest IPA Bellwether report for Q2 2020. Here, industry bosses react to the findings.
In this week’s Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK.
Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
