Mediatel explores how media measurement is evolving and what this means for advertisers, publishers and agencies.
ARCHIVE ▸ The Media Leader Staff
Wildman – president of Hearst Europe and CEO of Hearst UK – discusses what impact he’s seen Covid-19 have on the business so far, and what the future holds for the publisher’s magazine brands.
Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic.
ESI Media – publisher of the Evening Standard and the Independent newsbrands – has promoted Laura Weir to chief creative officer, while Oliver Poole steps up into the role of executive editor.
Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
Jan Gooding moderates this free webinar with Starling Bank, DWA, Twitter and 4C. Register for today!
Since launching at the end of March, Disney+ has already emerged as the third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
