Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round. 

ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.

ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.

Craft Media London has hired Jon Goldsmith, the former head of planning at Sky, to join as a business director.

The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.

“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.

Rachael Cochrane’s remit will be to drive and lead the Regional Sales Team and further establish DCM’s presence in the regions.

Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.

Suzuki has undergone a “radical” change in its media planning and buying over the last two years, the car brand’s top UK marketer Tammy Charnley says.

Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.