Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
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Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
New research from the outdoor advertising sector has revealed that 51% of 16-34 year olds say “going outdoors” will be the first thing they do once the COVID-19 lockdown is relaxed.
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
The Mediatel News columnist initially started on Stonewall’s board in April 2013 and was elected chair in April 2014. She will be replaced by Sheldon Mills.
