In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
ARCHIVE ▸ The Media Leader Staff
Mediatel is delighted to announce the themes, first round of speakers and upcoming sessions for next week’s live stream of Future of TV Advertising UK.
Boosted by the COVID-19 pandemic and global lockdown, Netflix has added 15.77 million new paid subscribers to its streaming service in the last three months, more than double the number of new subscribers it had previously forecast.
The industry body for digital advertising, IAB UK, has named Tina Lakhani as its first head of ad tech to further support the ad tech sector.
The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.
Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency’s specialist data, insight and marketing science team.
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
To celebrate The Future of Audio, we asked experts to nominate their favourite audio ads (which of course, they had nothing to do with…)
