In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.
ARCHIVE ▸ The Media Leader Staff
Davie, a former former P&G marketer, had already temporarily acted as DG before Hall was appointed in 2012, and last year turned down an offer to be chief executive of the Premier League. He will be the 17th DG of the BBC.
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
