According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
ARCHIVE ▸ The Media Leader Staff
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.
Editors of three of the UK’s leading national newsbrands, the Daily Mirror, The Telegraph and The Times, are coming together on one panel for Mediatel’s Media Leaders Lunch next week.
Lotame has been described as an “important component” in The Ozone Project’s wider data infrastructure, sitting alongside its run-time analytics, semantic enrichment and identity capability.
Sophie Wooller joins as head of UK and Danielle Stewart as senior programmatic consultant.
Havas Media has announced the appointment of Stuart Lunn to the newly-created role of managing director of its Manchester office.
According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.
‘Privacy is Personal’, created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
Cavai, a ‘conversational advertising’ platform, has announced that Ed Preedy, Fabian Bjørne-Larsen, Dan Jones, George Seed and Julia Smith will be joining the global team.