The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
ARCHIVE ▸ The Media Leader Staff
Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.
In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.
Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.
ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.
Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.
Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.
James White, formerly ESI Media’s chief trading officer, has been named as the new commercial director of the publisher’s newsbrand the Evening Standard, a newly created role.
