A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
ARCHIVE ▸ The Media Leader Staff
Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
OMG’s marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
Four top brands will be looking for innovative ideas and solutions to marketing and brand headaches in a series of live challenges at MAD//Picnic on 10 July at The Old Truman Brewery.
The industry veteran, who co-founded Manning Gottlieb Media (MGM) in 1990, will write monthly discussing on some of the biggest issues facing media and advertising.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.