Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
ARCHIVE ▸ The Media Leader Staff
Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.
The former CEO of Bauer Media UK, Paul Keenan, has been elevated to a group-wide position as president of audio, while Rob Munro-Hall, former group MD, has been appointed CEO of the publishing business in the UK.
The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.
This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…