Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.

With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.

JCDecaux and Facebook are advocating a “two screen future” to help marketers balance their long- and short-term goals.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.

August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).

Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.

Beauty brand Avon has partnered with marketing and advertising conference MAD//Fest to launch a £20k search for ‘tech solutions in low tech environments’.

Channel 4 has hired the former commercial director of Unilad, Matt Ford, to lead the sales division of its Digital Content Unit (DCU), the commercial broadcaster’s new in-house digital agency.

Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.

On Wednesday we hosted our inaugural Media Leaders Lunch – 180 senior professionals from all wings of the sector gathered at the Science Museum’s new Illuminate centre to network, feast and listen to some lively debates.