IPC’s flagship women’s weekly, Now, has joined forces with online fashion retailer ASOS to run a co-operative marketing campaign throughout the coming year, including discounts at ASOS.com for readers, as well as branded celebrity clothing features in the magazine.The deal will see Now readers will receive an exclusive 20% discount in March when they shop… Continue reading Now Launches Joint Branding Exercise With ASOS

Student TV network, SUBtv, has been appointed by Sony BMG to promote the new greatest hits album by long-running dance music outfit Faithless, celebrating the band’s 10 year career through a unique content-based sponsorship package.The Forever Faithless Artist Week will comprise exclusive coverage and an on screen SMS-based competition, and which will be promoted to… Continue reading SUBtv Signed For Faithless Music Promotion

Chancellor of the Exchequer, Gordon Brown, stood up at 12:32pm to reveal his tax and spending plans for the next year. Key points of the 2005 Budget are as follows…The Chancellor stated that Britain was enjoying its longest period of sustained economic growth since 1701.Inflation is 1.6%, expected to rise to 1.75% this year and… Continue reading Budget 2005 Coverage – The Chancellor’s Speech Live

Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Global holdings group, Interpublic Group has announced plans to defend its General Motors (GM) account, a day after the company’s stock price dropped dramatically after reports that GM would put its media buying account up for review. A statement released by Interpublic said: “We firmly believe that we can mount a successful defence, as we… Continue reading Interpublic To Defend General Motors Account

Kelvin Mackenzie’s talkSPORT is under investigation from media watchdog Ofcom after a listener complained about a comment made by one of the presenters during an analysis of a football match between Manchester City and Norwich City.During the match discussion in talkSPORT’s Evening Kick-Off, one of the presenters made an inappropriate comment on the performance of… Continue reading TalkSPORT Has Wrist Slapped By Ofcom

Advertisers will soon be able to target taxi passengers with high-impact multimedia campaigns, thanks to new technology from taxi advertising specialists, Cabvision.Cabvision claims to be the first media owner to offer “broadcast style” in-cab TV, delivered via DAB technology, to provide up-to-date content to a network of TV screens installed in some the capital’s black… Continue reading Cabvision Drives Multimedia Advertising On The Move

Speculative reports this morning suggest that United Business Media could off-load its 35% stake in Five before the departure of outgoing chief executive Lord Hollick in May, despite optimistic financial results released by the broadcaster last week.Lord Hollick, currently embroiled in the sell-off of research specialist NOP world, is reportedly enthusiastic about withdrawing UBM’s interest… Continue reading UBM Considers Sale Of Stake In Five

Business to business publisher, Centaur, has announced an impressive performance for the last six months of 2004, seeing profits more than double to £2.4 million following healthy growth in advertising revenues during the first half of the year.The company, which publishes several trade and media titles, including New Media Age and Design Week, saw overall… Continue reading Centaur Sees Profits Double In Interim Results

The BBC’s delayed Supervolcano docu-drama drew more than 7 million viewers last night, according to overnight ratings, as the Corporation’s £2.8 million disaster epic finally screened after being rescheduled following the Asian tsunami disaster.The drama, billed as a “true story that hasn’t happened yet” was originally intended as the jewel in the crown of the… Continue reading Supervolcano Scores In Ratings But Fails To Top ITV