Industry experts at the first Sponsorship and Marketing conference in London, organised by The World Advertising Research Centre and Admap, discussed the different elements and future progress of sponsorship and advertising last week. Sandra Greer, director of the European Sponsorship Association, cited viewer recognition and brand awareness as two areas in which sponsorship excels itself,… Continue reading Sponsorship Steams Ahead

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234.95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA). Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly… Continue reading Outdoor Advertising Breaks Records In 2004

The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark

Magazine publisher IPC has intensified its competition against rival Highbury House with a redesign of its top-selling home interest title, Homes & Gardens, coinciding exactly with Highbury’s overhaul of its home interest portfolio.IPC’s title will be given what the company claims is a “fresh, vibrant new look” along with a new format from its April… Continue reading IPC Challenges Highbury On Home Front

The UK’s broadband networks have failed to deliver the Governments promise to beat other G7 countries to become the most competitive provider of high speed internet connections by this year.A new report from telecoms research specialist Ovum, commissioned by the Department for Trade and Industry, states that British Telecom’s dominance of the nation’s phone networks… Continue reading UK Misses Government Broadband Targets

Newspaper publisher, Pearson, has announced the departure of its chairman, Lord Dennis Stevenson, who is set to retire after nearly 20 years heading the company.The company’s adjusted pre-tax profits fell from £410 million in 2003 to £386 million in 2004, with the company citing a decline at its book publishing arm, Penguin, as the main… Continue reading Pearson Papers In The Pink As Stevenson Steps Down

Text messaging performed strongly in January 2005, with 2.5 billion sent during the month, overtaking December’s total and making a new record, according to figures released today by the Mobile Data Association (MDA).Person to person texts sent across the UK GSM network operators last month rose by 15.7% on the same period last year, with… Continue reading January Breaks Record For Texts Sent

The Wireless Group could soon be sold to the highest bidder, if reports this morning are to be believed, with investment bank Goldman Sachs reported to be preparing an auction of the company despite a failed management buyout last week.According to The Times, Goldman Sachs is advising the broadcaster following the distribution of a “sale… Continue reading Wireless Group Preparing Buyout Auction

The Wireless Group could soon be sold to the highest bidder, according to reports this morning, with investment bank Goldman Sachs reported to be preparing an auction of the company despite a failed management buyout last week. According to The Times, Goldman Sachs is advising the broadcaster following the distribution of a “sale memorandum” last… Continue reading Wireless Group To Be Auctioned

Newspaper publisher, Trinity Mirror, is expected to announce pre-tax profits of up to £200 million for 2004, compared to £172.5 million in 2003. This total is in line with previous predictions by Trinity, after releasing a very positive trading update of its expected results for 2004 in December, revealing strong growth in all of the… Continue reading Trinity Set To Reveal £200 Million Profit For 2004