The customer publishing industry continues to perform well, with turnover during 2004 topping £385 million, signalling an increase of almost 10% since 2003 and a massive 244% rise in the last decade, according to the latest report from market research company Mintel. The study, commissioned by the Association of Publishing Agencies (APA), has forecast that… Continue reading Strong Future Forecast For Customer Magazines
ARCHIVE ▸ The Media Leader Staff
Satellite heavyweight, BSkyB, has announced very positive interim results for the second quarter of 2004, revealing 192,000 new subscribers in the six months to December 31; bringing it closer to reaching its 8 million subscriber target by the end of 2005. Total revenue for Group has seen an increase of 10%, taking it to £1,945… Continue reading BSkyB Closes In On 8 Million Subscriber Target
The UK is steaming ahead in terms of DAB digital radio penetration, with an estimated 1.2 million digital sets in households by the end of 2004, according to data released by the World DAB Forum.The dramatic uptake of digital receivers has seen sales of sets jump by 178% compared with 2003, aided by the record… Continue reading Digital Radio Penetration Hits Record Level
The Daily Telegraph will support its partnership with the British Academy of Film and Television Arts (BAFTA) tomorrow with the launch of the Daily Telegraph British Academy Film Season, offering readers two for one tickets to see a selection of films nominated for a BAFTA award.The promotion will run from February 4 to 10 at… Continue reading Telegraph Boosts Film Association With BAFTA Promotion
Internet giant MSN will launch its new MSN search engine with a multi million pound advertising campaign next week, marking the company’s first TV activity in four years and designed to drive consumers to the new system in droves.The TV activity will be complimented by a large scale online campaign which MSN claims will reach… Continue reading MSN Launches Search Site With Huge Cross Media Push
Magazine giant Emap has announced the appointment of James Mannion as the new editorial director of its flagship men’s magazine website, FHM.com.Mannion is currently executive editor of FHM and has been working on the brand for the last three years; he will take up the new role from 1 March this year.Before joining FHM, Mannion… Continue reading FHM.com Announces New Editorial Director
Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film
Specialist magazine giant, Future Publishing, has announced that it has entered an offer period which could eventually lead to a take-over bid for rival publisher, Highbury House.In a pre-close trading statement the magazine publisher also confirmed industry speculation that it will bid for Highbury’s Front and Fast Car publications, sending shares soaring. The move follow’s… Continue reading Future Confirms Intention To Bid For Highbury
The number of multiroom digital video recorders (DVR) units deployed by cable and satellite television providers in the US are set to exceed 25 million by 2009, according to a new report by market research and consulting firm, Parks Associates. The study forecasts that companies will bring into action mass-entertainment networking solutions in limited numbers… Continue reading Multiroom DVRs To Exceed 25 Million By 2009
US local online advertising expenditure is set to hit $3.9 billion in 2005, enjoying more than twice the growth rate of overall internet advertising, according to a new report by media research firm, Borrell Associates. The new projections reveal that local online adspend in 2005, will increase by 46% more than 2004, with paid search… Continue reading US Online Adspend To Reach $3.9 Billion In 2005
