The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention.The new study, by media buying agency PHD, forecasts… Continue reading PVRs Present Increasing Threat To Television Advertisers

IPC Media has cut the price of its popular What’s on TV guide, reducing its regular cover price to provide readers with better value but retaining all the TV news and views, as well as comprehensive weekly listings information.The title’s cover price will fall to 35p from the issue dated 29 January, a move which… Continue reading IPC Boosts TV Guide Value With Lower Cover Price

A new channel has been made available on digital TV service Freeview, by mobile telecommunication and broadcast transmission infrastructure company Crown Castle.The company is taking sealed bids from interested parties up to the 31 January, with broadcasting expected to start as early as 1 April this year. The initial contract term will be for 12… Continue reading Crown Castle Puts New Freeview Channel Up For Grabs

IPC Connect has announced details of the heavyweight TV campaign it hopes will propel its new women’s weekly Pick Me Up to the top of its sector.The campaign supports the first on-sale issue, due to hit newsstands on 20 January, with a nationwide promotional push. The campaign, created by Heresy, consists of one 30 second… Continue reading TV Campaign Launched To Boost Latest IPC Title

ITV has announced the extension of its exclusive multi-year licensing agreement for the terrestrial television rights to NBC Universal’s feature films and television series in the UK.The deal will ensure ITV has exclusive terrestrial access to NBC Universal’s movies produced between 2004 and 2006. In addition, the agreement includes titles from NBC Universal’s feature film… Continue reading ITV Extends Movie Rights Deal Into 2006

Internet giant British Telecom has confirmed that it has plans to offer broadband customers a mix of on-demand movies, music and TV content through their phone line, and is considering building on the existing Freeview platform to provide a ready-made customer base.The revelations come in reports this morning, with BT’s chief executive Andrew Burke reportedly… Continue reading BT Boards On-Demand Bandwagon With Broadband Services

A new company has entered the TV and out-of-home ad sales arena, founded by four former ITV sales employees.Optimal Media Sales has already secured three clients, including Welsh broadcaster S4C, and offers bespoke representation to both television broadcasters and media owners in the out-of-home television sector. The company’s other clients include The Golf Channel, owned… Continue reading New Screen Media Startup Formed By ITV Sales Execs

Magazine giant Emap’s flagship men’s title, FHM, has announced an exclusive cross branding and advertising deal worth over £1 million with online poker site, The World Poker Exchange.The deal, spanning six-months, will culminate in a TV special to be aired on men’s entertainment channels Bravo and Ftn later this year. The TV special will be… Continue reading FHM Secures Poker Deal Worth Over £1 Million

International media group, Pearson, has issued a positive trading update ahead of its 2004 preliminary results announcement on 28 February, stating that flagship publication, the Financial Times, is on course to break even in the fourth quarter, reiterating expectations in the Group’s November trading update.The announcement follows hard hitting cost-cuts within the company over previous… Continue reading Financial Times Set To Break Even For 2004

Digital satellite radio in the US is predicted to enjoy impressive growth over the next several years, with an estimated 9 million new subscribers set to join by 2008, according to market research firm In-Stat. A recent survey of the firm’s Technology Adoption Panel of US consumers, indicates a growing awareness of digital radio services,… Continue reading Digital Radio Forging Ahead