Market information company Taylor Nelson Sofres (TNS) has issued a positive trading statement ahead of its full year announcement on 7 March. The statement outlined the company’s expectation to show underlying revenue growth, in line with the current market, of 3-4%. Overall, the company’s European operations achieved revenue growth in line with previous expectations, with… Continue reading Taylor Nelson Sofres Optimistic For 2005

US online advertising expenditure is set to increase by as much as 30% in 2005, signalling a strong performance for online advertising for the coming year, according to a recent survey by Deutsche Bank and MediaPost. This confirms media commentary group, Jack Myers prediction last month, that online would play a major role in advertising… Continue reading US Online Adspend To Increase By 30% In 2005

Online shopping hit record numbers over Christmas 2004, with online retailers experiencing a 23% increase in internet traffic from December 2003, according to a report from web monitoring firm Hitwise. Data from Hitwise showed that online shopping performed well in the period between August and December 2004, with market share of all UK internet traffic… Continue reading UK Online Shopping Hit Record Numbers Over Christmas 2004

The Local Radio Company has announced the acquisition of East Liverpudlian station KCR FM for a cash sum of £507,250.KCR FM has potential audience coverage of 231,100 adults, with the first ever RAJAR results for the station due to be released on 27 January. By the end of May last year KCR FM totalled sales… Continue reading Local Radio Company Boosts Portfolio In Liverpool

ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will… Continue reading ABC Electronic Boosts Profile With Free Briefings

The UK’s commercial radio stations will replace their usual broadcasts with nationally syndicated output on Monday 17 January, airing UK Radio Aid, a single star-studded programme across more than 200 stations to an audience of over 20 million listeners to raise money for children affected by the Asian tsunami.The programme will last for 12 hours… Continue reading Commercial Radio Output Unites For Tsunami Effort

ITV Sales has announced an extended sponsorship deal with mobile phone manufacturer Motorola, covering all films on ITV1 in 2005 following the success of a previous deal which drove purchase consideration amongst viewers up by a massive 65%.The sponsorship forms part of an integrated marketing strategy by Motorola, delivering a continual, national presence all year… Continue reading Motorola Signs For Extended ITV Movies Sponsorship

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Specialist business publishing and information company, Centaur Holdings plc, has released its pre-close trading statement from the 6 months ending 31st December 2004, prior to its interim results, due to be released on 14th March. The company states that its results for the six months ending 31st December 2004 are expected to be in line… Continue reading Centaur Releases Optimistic Trading Statement

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005