Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.
ARCHIVE ▸ The Media Leader Staff
The worst hit title in the women’s lifestyle market was Hearst’s Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
The second half of 2018 again saw widespread declines across the women’s weeklies market, however six titles managed to record period-on-period (PoP) growth.
Once again RHS Media’s The Garden leads the home interest magazine market, with a total circulation of just over 439,000.
Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.
The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.
BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London’s weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.
As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year