Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
ARCHIVE ▸ The Media Leader Staff
The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.
Tracy De Groose, Kathryn Jacob OBE, CEO, Torin Douglas, Matthew Bloxham, Stephen Woodford and Raymond Snoddy share their hopes for 2019.
In her new role, Buckley will be responsible for strengthening client relationships and leading multi-disciplinary teams, and will also have specific responsibility for the group’s Hyundai and AXA accounts.
Creative agency Space has appointed Andy Preston and Alex Hazell as deputy creative directors, and James Newport as design director.
Luke Willbourn and Amy Horton have both been promoted to the new role of chief client officer, responsible for two strands of Talon’s business.
The first analysis of the effectiveness of TAG’s European efforts show strong reductions in ad fraud levels.