Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Total US advertising expenditure for the first nine months of 2004 grew by 10.3% to $102.4 billion, compared to the same period in 2003, according to TNS Media Intelligence/CMR. “Throughout 2004, the advertising market has experienced steady, helathy growth with increases in all three quarters,” said Steven Fredericks, president and CEO of TNSMI/CMR. “As we… Continue reading US Advertising Market Experiencing Healthy Growth For 2004

The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband

Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003. ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more… Continue reading Internet Spending To Rocket In 2005

Four years after the internet bubble burst, online retailing is set to be the fastest growing area of retailing this Christmas, for the second year in a row. US research company, comScore Networks, has forecast that online sales for November and December this year – excluding travel sales and auction sites – will grow between… Continue reading US Online Shopping To Reach $66bn In 2004

There are just three weeks left in which to enter the MediaTel Group Sports Quiz and help to raise money for charity as well as win some great prizes. To enter, go to www.mediatelgroup.co.uk/sportsquiz/entry1.cfmThe latest prizes to be offered in the quiz are a range of concert tickets courtesy of Capital Radio Group and a… Continue reading Entry Deadline Looms For MediaTel Group Sports Quiz

Media super-regulator Ofcom has today offered the final digital replacement licences to Britain’s commercial terrestrial broadcasters, paving the way for ITV, Channel 4 and Five to move into a digital-only broadcasting future.Ofcom is obliged to offer replacement licences to terrestrial broadcasters under sections 215 and 221 of the Communications Act. The watchdog must also offer… Continue reading Ofcom Issues Replacement Digital TV Licences

Media and communications regulator Ofcom will today issue digital replacement licences to Britain’s commercial terrestrial broadcasters, paving the way for ITV, Channel 4 and Five to move into a digital-only broadcasting future. Ofcom is obliged to offer replacement licences to terrestrial broadcasters under sections 215 and 221 of the Communications Act. The watchdog must also… Continue reading Ofcom To Issue Replacement Digital TV Licences

Channel 4 has outlined its vision for the future, calling on Ofcom to provide partial public funding to ensure its continued existence in a digital-only television environment. The broadcaster’s plans to increase its public service broadcasting with funding from the Government were detailed in a written submission to the consultation process for Phase 2 of… Continue reading Channel 4 Outlines Public Funding Proposals To Ofcom

Emap Advertising has secured a deal to promote Buena Vista International’s latest film release, Ella Enchanted, with a three month cross-media campaign.The six-figure campaign, brokered by Carat, will centre around the creation of a bespoke magazine, Enchanted Teen, to be given away free with more than 200,000 copies of flagship pop gossip and music fortnightly… Continue reading Emap To Create Bespoke Magazine For Film Promotion