Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study

A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study

Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT

ITV3, the new digital entertainment channel for older viewers, has announced a strong performance in its first week of operation, notching up an impressive share of viewing and outperforming rivals in terms of viewing.According to the broadcaster, ITV3 saw the strongest multi-channel launch of recent years on 1 November, notching up a share of 3.46%… Continue reading Figures Show ITV3 Getting Off To Flying Start

Freeview will today tell the Government that the cost to consumers of converting Britain to digital television is likely to be in the region of £1 billion, a third more than previously estimated.Research commissioned by Freeview shows that the cost of digital terrestrial television more than doubles for nearly a third of those who buy… Continue reading Digital Britain Will Incur £1 Billion Bill

Rupert Murdoch’s News Corporation yesterday unveiled plans for keeping potential take-over bidders at bay, following a move by Liberty Media last week which saw it raising its stake in the group from 9% to 17%. According to today’s Financial Times, the plans, which were approved at last weekends board meeting, would see News Corp’s shareholders… Continue reading News Corp Puts Plans In Place To Stop Potential Take-Over Bids

Freeview will today tell the government that the cost to consumers of converting Britain to digital TV is likely to be in the region of £1 billion, a third more than previously estimated. Research commissioned by Freeview and carried out by TNS Research, showed that the cost of digital terrestrial TV more than doubles for… Continue reading ‘Digital Britain’ Will Incur £1bn Bill

Channel 4 has revealed its Christmas schedule with a heavy focus on comedy shows, which the broadcaster clearly hopes will prove attractive over the festive period.An alternative Christmas message from the newly acquired Simpsons will prove one of the highlights of Channel 4’s schedule, as will a festive edition of Shameless and The Unseen Eric… Continue reading Channel 4 Bets On Comedy For Christmas Schedule

Television viewing for the third quarter of this year reached its highest level for more than a decade thanks to the increasing popularity of digital channels, according to the latest figures from the Institute of Practitioners in Advertising.The Trends in Television report for the three months to September reveals the highest level of recorded viewing… Continue reading Television Viewing Reaches Ten Year High

The fieldwork for IPA multi-media research survey, TouchPoints, will now be carried out by TNS.The project was firstly awarded to NOP, whose proposed placement methodology involved a further survey being carried out on the back of the existing FRS. But after this failed to produce the anticipated response, the IPA went back to the initial… Continue reading TNS to work with IPA on Touchpoints Survey