BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals
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Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC
ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor
The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength
Advertising group, Omnicom, beat Wall Street expectations, as third quarter worldwide revenue climbed by 14% a year ago to $2,319 million. Revenue in the US alone reached $1,261.3 million, climbing 14% year-on-year, while international revenue increased 15% to $1,057.7 million. Net income from July to September grew by 17% to $145.3 million from $124.6 million… Continue reading Omnicom Q3 Profits Up 14%
Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to ₏375.3 million. Over the nine month period from January to September, revenues climbed by 5.6% to ₏1,167.6 million, spurred by a strong performance across all of the… Continue reading Another Record Quarter For JCDecaux As Revenues Climb By 8%
The European Union has unveiled plans of its new ₏7.5 million project that will allow TV-buffs to manipulate films to make a more personalised version. The New Media For A New Millennium (NM2) project, aims to allow viewers to participate in story lines that they create, as well as being able to have an input… Continue reading Personalised TV Backed By EU Project
Clear Channel has secured a £10 million deal with the UK’s largest owner of shopping centres in a move that will significantly strengthen its point-of-sale advertising business.The company’s Adshel division signed the seven-year deal with Prudential Property Investment Managers, giving it control of 6-sheet posters in 19 major shopping malls across the country, including in… Continue reading Adshel Secures UK’s Largest Shopping Centre Contract
Emap has moved to strengthen its radio business with the appointment of Shaun Gregory as managing director of national brands and Travis Baxter as head of the Big City network.The shake-up will see Gregory (pictured), previously Emap Performance’s director of development, assume responsibility for the growth of the company’s portfolio of national radio networks including… Continue reading Emap Strengthens Radio Business With New Appointments
Kelvin MacKenzie’s Wireless Group has announced a broadcasting partnership with the Belfast Telegraph in order to table a bid for an FM radio licence in the Irish city and its surrounding areas.The bidding partnership brings together TWG and Independent News and Media, with the proposal being chaired by Chris Gibson, one of Northern Ireland’s most… Continue reading Wireless Group Bids For Belfast FM Licence
