Three out of the four major outdoor media owners have agreed to standardise their campaign positing times and copy delivery dates in an attempt to make it easier for advertisers to invest money in the medium.From next year, JCDecaux, Clear Channel and Maiden Outdoor will post across 26 campaign periods providing 14 days of display.… Continue reading Outdoor Contractors Standardise Campaign Posting Times

Kerry Taylor, market insight manager at BSkyB, charted the evolution of interactive TV advertising in her paper addressed to this year’s Media Research Group Conference.Interactive advertising has increased substantially in sophistication since the first ever commercial, which offered viewers a free sample of Chicken Tonight with a press of the red button. Now, for example,… Continue reading Sky Unveils Interactive Advertising Insight

Mobile phone users continued to embrace their handsets’ data capacity throughout September, with the latest figures from the Mobile Data Association recording a 20.4% increase year on year in the number of WAP pages viewed by UK mobile phone customers.According to the MDA’s new figures, a total of 1.08 billion WAP page impressions were made… Continue reading WAP Still Popular As Autumn Rears Its Head

H Bauer is reviewing the future of its fledgling weekly men’s magazine, Cut, in a move that could see the title close just three months after its launch.The German publishing giant has entered into a thirty-day period of consultation with staff regarding the future of Cut, which was the third men’s weekly to enter the… Continue reading Cut Could Face The Chop After Thirty-Day Review

Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Big Brand Investment Boosts Commercial Radio Revenue

Emap has announced that its Kerrang! radio brand will bid for Manchester’s last remaining FM licence later this year, attempting to bring its rock-focussed programming to the city in what would be the second FM outing for the previously digital-only service.The move follows a successful bid for the FM licence in the West Midlands and… Continue reading Kerrang Joins Race For Manchester Radio Licence

Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom. The telcoms giant found, rather than slouching in front of the TV, watching programmes, an increasing number of people are choosing the internet to… Continue reading Consumers Moving Away From TV, Says BT

The Newspaper Marketing Agency has fallen foul of advertising watchdogs over a series of press ads intended to drive readers to its website.The Advertising Standards Authority has upheld complaints against three executions, all designed by TBWA/London, which use spoof products to catch readers attention and encourage them to visit the newspaper marketing organisation’s website.One of… Continue reading NMA Campaign Falls Foul Of Advertising Watchdog

Adele Gritten of Clear Channel challenged delegates at this year’s Media Research Group conference to take some bias out of research through experiencing the experiment that they had undertaken with Millward Brown.Showing an interview with Unilever’s strategy director, Gary Jones, the presentation described how, although Timotei had not been on television for 15 years, 85%… Continue reading Clear Channel’s Gritten Attacks Research Bias

Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market.The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in the… Continue reading Financial Times Expected To Break Even By Year End