The Advertising Association has accused the Government of alienating advertisers and broadcasters in its plans for a ban on junk food advertising, potentially hindering the development of a new code and causing unnecessary problems for those it will affect the most.The proposed restrictions on advertisers promoting food to children have been a hot topic for… Continue reading Advertisers Alienated Over Plans For Junk Food Ban

Richard Huntingford, chief executive of the Chrysalis Group, has said that the prospect of increased consolidation in the radio sector should not put pressure on companies to merge as a “knee-jerk” reaction.The radio boss stated that the increased focus on consolidation, particularly the proposed merger between Capital and GWR, does not make him feel pressured… Continue reading Chrysalis Not Pressured By Capital GWR Merger

Richard Huntingford, chief executive of the Chrysalis Group, has said that the prospect of increased consolidation in the radio sector should not put pressure on companies to merge as a “knee-jerk” reaction. The radio boss stated that the increased focus on consolidation, particularly the proposed merger between Capital and GWR, does not make him feel… Continue reading Chrysalis Not Pressured By Capital GWR Merger

Telewest Broadband has announced an early Christmas present for its customers, by boosting their connection speeds without charging any more or imposing monthly usage limits.The move follows recent research by NOP which showed that customers have a preference for unlimited internet services, leading Telewest to pledge to keep its services free of usage caps, allowing… Continue reading Telewest Boosts Broadband Speeds For Free

River Publishing has announced the appointment of Michael Bradley to the position of sales and marketing manager with responsibility for driving revenue at the independently owned contract publisher.The newly created position will see Bradley charged with identifying and implementing advertising and revenue building opportunities for River’s existing clients, which include brands such as Holland &… Continue reading River Shores Up Team With New Marketing Manager

Digital Radio looks set to receive a massive boost this Christmas with the launch of a new adapter that allows listeners to upgrade their analogue hi-fis to digital.The industry’s first DAB Audio Adapter enables consumers to use their existing radio, DVD and home computer equipment to tune in to hundreds of digital stations in addition… Continue reading Radio Adapter Helps Analogue Listeners Go Digital

Zip Television is launching what it claims to be the first research tool to allow advertisers to accurately measure how many viewers press red during an interactive campaign.The new Zip i-Count tool will debut on the interactive campaign for UIP’s latest film release Bridget Jones 2: The Edge of Reason, which gives Channel 4 and… Continue reading Zip Launches Tool To Measure Interactive Advertising

BSkyB has this morning announced that revenue for its first financial quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter.Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Missing Subscriber Target

BSkyB has this morning announced that revenue for the first quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter. Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Once Again Missing Its Subscriber Target

More than three-quarters of advertising leaders now believe that digital video recorders (DVRs) will have a significant effect on the rise of alternative television advertisement methods, says a new report from the American Advertising Federation (AAF). The AAF study asked 121 advertising executives what effect they thought DVRs would play on the 30-second commercial spot.… Continue reading Advertising Execs Say DVRs To Have An Effect On TV Ads