The Independent is hoping to woo media planners and buyers with a viral marketing campaign and video game designed to raise the profile of its recently launched compact edition and attract more advertising revenue.The ‘Compact Catch’ game has been e-mailed to over 600 key industry figures and the newspaper hopes it will spread further from… Continue reading Independent Targets Planners And Buyers With Viral Push
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Four of IPC Connect’s leading women’s weekly titles have come together in a promotion that will see readers offered a £30,000 package of prizes in an attempt to build brand loyalty and drive cross-purchase.The so-called ‘Highlife’ promotion will launch in this week’s issues of Woman, Woman’s Own, Woman’s Weekly and Chat. It will run for… Continue reading IPC Links Woman’s Weeklies For Cross-Title Promotion
Consumer magazine publisher, Future Network, has today warned profits have been held back as a result of a weak Dollar, despite pre-tax profits growing by 7% during the first six months of this year. From January to June 2004, pre-tax profit rose to £7.2 million, up from £6.7 million year-on-year, while operating profit rose 9%… Continue reading Future Network Profits Up 7% Despite The Impact Of A Weak Dollar
After losing out in the Grey Global bidding battle to WPP, shareholders of advertising group, Havas, are saying that the French-based company is looking increasingly vunerable and may be next to be put under the hammer, says the Financial Times. According to the FT, the Havas shareprice rallied yesterday when it pulled out of the… Continue reading Havas May Be Next Under The Acquisition Hammer
Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter
The government’s media regulator, Ofcom, has today outlined the steps that have to be taken to ensure that UK broadcasters are ready for a fully digital future by as early as 2007. The consultation document, adds weight to previous reports that said, analogue switch-off will become a reality for commercial television stations including; ITV, Channel… Continue reading Ofcom Puts Steps In Place For Early Digital Swith-Over
BBC Magazines will expand its pre-school portfolio later this month with the launch of a new title called Hi-5 targeting children aged between three and six.The magazine launches on 22 September with a coverprice of £1.99 and is based on the critically acclaimed Australian television programme, which has been showing on Channel Five’s Milkshake slot… Continue reading BBC Magazines Prepares Hi-5 For Pre-Schoolers
The Sunday Times will publish its biggest ever Style supplement on 19 September, packing the 156-page seasonal fashion special with exclusive features on Madonna’s wardrobe and England’s most fashionable health gurus.The autumn special will focus on the ‘hottest and hippest’ trends for the season, forming what the newspaper claims is an ‘invaluable and luxurious handbook’… Continue reading Times Boosts Fashion Coverage With Bumper Supplement
Digital switch-off, audience measurement and the impact of convergence on traditional spot advertising are just some of the big issues due for discussion at this year’s forthcoming European Television Symposium in Berlin.The two day event, entitled Managing Change, will see a range of international speakers examine the state of the industry by asking what lessons… Continue reading Television Symposium Tackles Convergence Head On
Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways