Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008

Penetration of high definition televisions will be four times greater in Europe than industry forecasts have previously predicted, Sony said yesterday. Chris Deering, European president of Sony said that by 2008, 20 million European households will have high definition television (HDTV). Sony’s prediction sees Europe following the trend of Japan and the US in consumers… Continue reading Sony Sees Vast Expansion For HDTV

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Outdoor advertising contractor Adshel has announced the appointment of Rob Atkinson as sales director, taking charge of national and regional sales at the nation’s largest 6-sheet advertising firm.The move will see Atkinson move from Ireland, where he has been the company’s commercial director since 2003. The new director’s commercial sales experience includes 13 years at… Continue reading Adshel Promotes Irish Commercial Director As Sales Head

American investors expect cable operators NTL and Telewest to merge in early 2005,creating a combined front in the increasingly competitive digital TV market. Both of Britain’s leading cable companies are in large amounts of debt after the installation of the cable network in the UK and faced with bankruptcy they were forced to restructure. The… Continue reading NTL and Telewest Set To Merge

Future Publishing, the international special interest consumer magazine group, has announced a 10% increase in advertising revenues in the last 12 months. In the year to September 2004 the company’s adjusted operating profit increased by 1% on 2003, going up to £23.6m, while adjusted pre-tax profit rose by 1% to £23.8m. Circulation revenue also rose… Continue reading Future Advertising Revenues Up 10%

The uncertainty in the US economy could affect WPP’s earnings in 2005 and 2006, Sir Martin Sorrell warned investors at a recent conference in New York. Speaking at the Credit Suisse First Boston media and telecoms conference the WPP Chief Executive said that the company expected to see a 15% increase in earnings in 2004… Continue reading Weak Dollar Could Force WPP Profits Down

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

More than half of the active internet audience in Europe is making a high speed connection, up from just one-third a year ago, says new research from Nielsen//NetRatings. The internet research group claims the number of people in Europe surfing the internet at high speed from home increased from 34.1 million to 54.5 million, an… Continue reading Broadband On The Rise In Europe