Radio audience measurement body RAJAR has confirmed plans to release its quarterly listening figures earlier in the day following enquiries from a number of commercial radio stations.The move follows concerns raised by a number of large market-listed broadcasters that the release of highly anticipated audience data early to RAJAR subscribers presented the potential for insider… Continue reading RAJAR Revises Data Release Arrangements
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Top-Up TV has announced the launch of its first major advertising push on terrestrial television to attract customers to its low-cost subscription service, which is accessible through specially equipped Freeview boxes.The service, which provides Freeview customers with ten extra channels for £7.99 per month, will be boosted by a multi-million pound advertising campaign beginning this… Continue reading Top-Up Targets Terrestrial Viewers With Ad Campaign
Emap has announced the appointment of Adrian Serle as the new managing director of its West Midlands-based Kerrang! 105.2 with a brief to increase the radio station’s revenue as the company builds its FM operations.Serle will take up his new position on 4 October, making the move to Birmingham from Emap radio stablemates, Hallam FM… Continue reading Kerrang! Appoints New Managing Director For Midlands
IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team
Business internet access is expected to drive forward the popularity of the on-line market over the next few years, which has slowed considerably when compared to the astronomical growth rates of the 1990’s, says a new report. According to In-Stat/MDR, internet access take-up rate is predicted to achieve strong single-digit revenue growth until 2008, as… Continue reading US Internet Access Still Growing Thanks To Businesses
Mobile phones are becoming increasingly more than just a communications device, according to a new report from Continental Research, as the number of people using their phone as a camera becomes even more popular. Over the past 12 months, the number of adults in the UK who own a mobile phone has grown to nearly… Continue reading Mobile Phones Not Just Used To Communicate
Revenue from the interactive entertainment market is forecast to generate $41.4 million worldwide by 2009, according to a new report from US market research firm, DFC Intelligence. On-line, video, portable and traditional PC games are expected to drive this market forward over the next five years, as combined sales are predicted to reach £41.4 billion.… Continue reading Bright Future Ahead For Video Games Industry
Online advertising continues to rival the growth achieved by other media, as new figures reveal that US internet revenues for the first six months of this year grew by nearly 40% year on year to $4.6 billion. According to the latest Internet Advertising Revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers, April to June… Continue reading US Online Advertising Continues Impressive Growth In Q2
The Daily Telegraph has teamed up with airline bmi to offer readers flights to a range of European destinations for £50 return this winter.The promotion, which is the latest in a long line of initiatives designed to raise the profile of the Daily Telegraph, launches in the paper on Saturday 25 September with the support… Continue reading Telegraph Teams With BMI For Cut-Price Flight Offer
Capital Radio and GWR saw their share price rocket this morning after the radio groups confirmed they are in merger talks to create a single broadcaster worth more than £700 million. This morning’s opening share price at GWR and Capital Radio climbed by 9.7% and 6.5% respecitvely as a result of the announcement that talks… Continue reading Capital And GWR Confirm £700 Million Merger Talks