The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014

Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way… Continue reading Big Brand Investment Boosts Commercial Radio Revenue

UK Online has launched a broadband service that is 16 times faster than the average high-speed package, which will allow services such as video-on-demand and broadband television to become a reality in many homes. The 8 megabyte broadband connection will be available to 4.4 million UK households and will bring ‘groundbreaking speed at a groundbreaking… Continue reading UK Gets Broadband 16 Times Faster Than Standard Packages

ISBA, the representative body for UK advertisers, has responded to Government proposals on food, advertising and children, pouring scorn on the continued focus on advertising and calling for increased action on the social issues at the root of child obesity.Responding to Government plans set out in the Health White Paper published today, ISBA states that,… Continue reading ISBA Slams “Disproportionate” Food Advertising Plans

Multimedia group, Emap, has said it is ‘on track’ for the financial year as it today posted a 7% increase in total group profits for the first six months of this year.This morning’s results for the period ending 30 September 2004, which were in line with analysts expectations show that as group profits climbed to… Continue reading Emap ‘On Track’ To Deliver Revenue Expectations This Year

Carat has created a new customer communications planning team, claiming to be the first agency to help clients understand existing customers and better target their campaigns.The new division has been created in response to client demand and will be lead by Shona Forster, previously head of planning at Proximity London, during its launch phase, a… Continue reading Carat Creates New Team For Increased Customer Focus

BSkyB has announced a radical facelift for its interactive services portal, Sky Active, designed to deliver more televisual and video content through a magazine-style channel with on-demand entertainment and information.The new format will be introduced to the Sky platform on 18 November, making it available to the broadcaster’s 7.4 million customers nation-wide. Sky claims the… Continue reading Sky Revamps Interactive Services To Engage Viewers

ITV’s Contract Rights Renewal system is continuing to work well, with the broadcaster giving full co-operation to advertisers and bringing improved relations and a smooth working relationship, according to a report from the system’s independent adjudicator.The adjudicator reported that no disputes were submitted in the period since the last report, and while this is not… Continue reading Contract Rights Renewal Working Well Says Adjudicator

The Guardian Media Group is understood to be considering a sell off of its Sunday newspaper, the Observer, following its inability to return a profit ahead of a massive £50 million investment in its week day stable mate, the Guardian.Reports over the weekend indicated that the Observer could be sold to enable GMG to concentrate… Continue reading GMG Considering Sell Off For Loss Making Observer

The Advertising Association has accused the Government of alienating advertisers and broadcasters in its plans for a ban on junk food advertising, potentially hindering the development of a new code and causing unnecessary problems for those it will affect the most.The proposed restrictions on advertisers promoting food to children have been a hot topic for… Continue reading Advertisers Alienated Over Plans For Junk Food Ban