Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%.The period from July to September has been the strongest for the group so far this year, as revenues grew to 338 million, providing further… Continue reading Havas Organic Revenue Spurred On By Europe
ARCHIVE ▸ The Media Leader Staff
A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey
Advertising giants, WPP, announced this morning that it has purchased Connondale Associates, a US sales and marketing consultancy and software solutions firm. The acquisition, will sit under WPP’s insight, information and consultancy business, Kantar Group. Founded in 1992, Cannondale has unaudited revenues of $8.6 million for the year ending 31 December 2003 and net assets… Continue reading WPP Acquires US Marketing Consultancy Group
Although many countries have experienced impressive growth in the popularity of digital television, no country is expected to have 100% digital penetration until 2014, says a new report from Informa Media Group. The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital… Continue reading Full Digital TV Penetration Expected To Begin In 2014
Clear Channel has secured an exclusive nine year contract with Edinburgh Council to sell billboard advertising in the city following five-way competitive pitch.The deal represents the first time that Edinburgh Council has put a single city-wide billboard advertising contract out to tender. It will see Clear Channel assume responsibility for all billboards on council land,… Continue reading Clear Channel Snaps Up Edinburgh Billboard Contract
Channel 4 is planning to broadcast the decomposition of a human body as part of a controversial documentary that will form the cornerstone of its winter schedule.The broadcaster is currently looking for a donor to take part in the programme, provisionally titled Dust to Dust, which is being produced in association with the Science Museum… Continue reading Channel 4 To Screen Decomposing Human Body
Classic FM has appointed Darren Henley as its new station manager, replacing Roger Lewis, who left the GWR-owned outfit last month to join ITV.Henley, who has been the station’s managing editor for the past four years, will assume responsibility for all areas of Classic FM’s business and programming, as well as it’s digital television, online… Continue reading Henley Takes Over As New Classic FM Station Manager
Richard Desmond is understood to be considering radical plans to relaunch the Daily Express as a national free-sheet, in an attempt to boost flagging circulation figures.Reports suggest the chairman of Express Newspapers has asked Christian Toksvig, the company’s international operations director and expert on the free-sheet market, to investigate the viability of the move.The Daily… Continue reading Desmond Ponders Relaunching Express As Free-Sheet
Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%. The period from July to September has been the strongest for the group so far this year, as revenues grew to ₏338 million, providing… Continue reading Havas Organic Revenue Spurred On By Europe
Rupert Murdoch’s News Corporation has posted an 18% increase in the first quarter of 2005, as profits jumped to $761 million year-on-year. The strong profit growth was fuelled by a 4% increase in revenue, which was spurred by double digit earning gains in television, cable, newspapers, magazines and supplements. During a telephone conference for reports… Continue reading ‘Another Record Year’ Expected From News Corp
