GMG-owned 100.4 Smooth FM and car manufacturer SEAT are set to stage the North West’s biggest ever car give-away, offering 40 listeners the chance to win a new car every weekday for the next two weeks.The £150,000 competition will begin tomorrow, with Smooth giving away four cars every weekday for two weeks to celebrate the… Continue reading Smooth Secures Seat For Massive Motoring Giveaway

According to a new report by Screen Digest, growth prospects for European pay TV operators are looking positive and are more sustainable than they were during the boom years of the late 1990s. Growth in the number of European pay TV subscribers has seen a steady decline since the launch of Europe’s first digital TV… Continue reading European Pay TV Market Back On Track

GWR Group, the UK’s most listened to commercial radio group, has seen profits rise by 12% to £6.9 million in the six months to September, but said the radio advertising market remained weak, according to interim results announced today. The owner of Classic FM, which is currently waiting for regulatory approval concerning its merger with… Continue reading GWR Profits Up Despite Weak Market

UBC Media, the UK’s largest independent radio production company, has announced increased profits and rising turnover in interim results published today, following earlier predictions of increased earning with the announcement of its first digital revenues. The company’s interim statement for the six months to 30 September reveal a turnover of £7.15 million, up 9.8% on… Continue reading UBC Profits Rise As Digital Revenues Revealed

Following the breakdown of merger talks between Five and Channel 4 last week, speculation was mounting over the weekend in relation to RTL and United Business Media, owners of Five, who are believed to be considering a merger with Flextech, part of cable company Telewest. There have also been rumours that Channel 4 is now… Continue reading Five Looks To A Flextech Future

Following the breakdown of merger talks between Five and Channel 4 last week, speculation has mounted over a merger between Five and digital broadcaster, Flextech, part of cable company Telewest.According to reports over the weekend Five’s principal shareholders, RTL and United Business Media, are considering a merger which could secure the broadcaster’s continued survival in… Continue reading Five Looks To Flextech Merger To Secure Future

Video advertising on the internet can deliver the same impact as television advertising, according to new research from Millward Brown.The study was conducted for Pfizer Healthcare in America, studying online video adverts it ran through the MSN website. The adverts ran during news, sports and entertainment content on MSN Video, with Millward Brown assessing whether… Continue reading Internet Video Advertising Rivals TV For Impact

Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN