Following the breakdown of merger talks between Five and Channel 4 last week, speculation has mounted over a merger between Five and digital broadcaster, Flextech, part of cable company Telewest.According to reports over the weekend Five’s principal shareholders, RTL and United Business Media, are considering a merger which could secure the broadcaster’s continued survival in… Continue reading Five Looks To Flextech Merger To Secure Future

Video advertising on the internet can deliver the same impact as television advertising, according to new research from Millward Brown.The study was conducted for Pfizer Healthcare in America, studying online video adverts it ran through the MSN website. The adverts ran during news, sports and entertainment content on MSN Video, with Millward Brown assessing whether… Continue reading Internet Video Advertising Rivals TV For Impact

UBC Media, the UK’s largest independent radio production company, has announced increased profits and rising turnover in interim results published today, following earlier predictions of increased earning with the announcement of its first digital revenues. The company’s interim statement for the six months to 30 September reveal a turnover of £7.15 million, up 9.8% on… Continue reading UBC Profits Rise As Digital Revenues Revealed

Following the breakdown of merger talks between Five and Channel 4 last week, speculation was mounting over the weekend in relation to RTL and United Business Media, owners of Five, who are believed to be considering a merger with Flextech, part of cable company Telewest. There have also been rumours that Channel 4 is now… Continue reading Five Looks To A Flextech Future

Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising

Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN

The Times has launched a new section of its website to cater for female readers, offering the best in features, fashion and style from the newspaper, as well as specially commissioned material, in a bid to strengthen its readership amongst women.Times Online Women will pull together the best articles from The Times and The Sunday… Continue reading Times Targets Women With Online Expansion

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion

Trinity Mirror has announced a landmark deal with the Guardian Media Group to share a £45 million investment in new printing equipment, a move which will see Trinity take on a 15-year contract to print GMG’s regional titles in the North West, starting in early 2006.The GMG titles, published by subsidiary firm Greater Manchester Newspapers,… Continue reading Trinity Mirror To Print Guardian Media Group Titles