Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN

The Times has launched a new section of its website to cater for female readers, offering the best in features, fashion and style from the newspaper, as well as specially commissioned material, in a bid to strengthen its readership amongst women.Times Online Women will pull together the best articles from The Times and The Sunday… Continue reading Times Targets Women With Online Expansion

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion

Trinity Mirror has announced a landmark deal with the Guardian Media Group to share a £45 million investment in new printing equipment, a move which will see Trinity take on a 15-year contract to print GMG’s regional titles in the North West, starting in early 2006.The GMG titles, published by subsidiary firm Greater Manchester Newspapers,… Continue reading Trinity Mirror To Print Guardian Media Group Titles

Global advertising giant WPP has succeeded in winning the highly lucrative rights to electronics firm Samsung’s world-wide media account, worth around £380 million, following a closely fought battle with incumbent agency, Omnicom.The win brings to a close seven months of contest between WPP, pitching against Publicis, and previous contract-holder Omnicom.Samsung’s account will now be divided… Continue reading WPP Clinches Samsung Account After Seven-Month Wrangle

Future Publishing has announced the appointment of David Fernando as the sales director of its London advertising operation with immediate effect.A new face at Future, Fernando joins from technology publishers IDG Communications where he was publishing director, with over 15 years experience in commercial publishing, having previously been on the board at Premier Magazines, now… Continue reading Future Appoints Fernando As New Sales Director

Scottish Radio Holdings has this morning reported record results for the past year, as group revenues grew by 14%, beating the group’s expectations of 9%. For the period ending 30 September 2004, turnover was up 15% to £96.3 million, spurred on by strong revenue growth in both the radio and press divisions which was up… Continue reading SRH Exceeds Expectations With Record Results

Dixons, the electrical superstore, said yesterday its sales had slowed and warned margins would come under pressure in the run up to Christmas as consumer spending seems to have lost pace in the past few weeks. The festive period, which is traditionally the busiest for retailers, seems to have been stunted by recent interest rate… Continue reading Slow Down Of Electrical Goods May Hit Sky’s Subscriber Targets

Media regulator, Ofcom, has laid out phase two of its new telecommunications guidelines as the market moves from analogue to digital and has warned telecoms giant British Telecom (BT) that it must let rivals have ‘real equality of access’ to BT phone lines. As BT currently owns the majority of the telephone and broadband lines… Continue reading Ofcom Urges BT To Open Up Its Monopoly To Rivals