Leading digital radio consortium MXR Digital has brokered a deal with radio manufacturer Pure Digital to give away a seasonal digital radio each day until Christmas Eve, creating what it claims is the first digital advent calendar and aiming to boost sales of digital receivers in the run up to Christmas.In two separate promotions, from… Continue reading Pure To Boost Radio Sales With Advent Calendar

Viacom Brand Solutions has appointed Nick Bampton as its new managing director, replacing Paul Curtis, who left unexpectedly to join Sky Media.Bampton, previously sales director at the multi-channel sales house, stepped up to fill in for Curtis on a temporary level last month. However, he will now take up the position on a full time… Continue reading VBS Confirms Bampton As New Managing Director

Emap Advertising has secured a deal to promote Buena Vista International’s latest film release, Ella Enchanted, with a three month cross-media campaign.The six-figure campaign, brokered by Carat, will centre around the creation of a bespoke magazine, Enchanted Teen, to be given away free with more than 200,000 copies of flagship pop gossip and music fortnightly… Continue reading Emap To Create Bespoke Magazine For Film Promotion

Approximately 100,000 copies of January’s FHM magazine will literally vibrate off the shelves as part of an innovative deal to promote Gillette’s new M3 micro-pulsating razor.The ground breaking six-figure promotion, put together by Emap Advertising and MindShare, will see a bespoke tip-on fitted to special copies of the monthly men’s lifestyle title, entitling readers to… Continue reading FHM Creates Buzz For Gillette Promotion

The Government may have to spend up to £400 million helping the most vulnerable members of society upgrade to digital television when the analogue signal is turned off in 2012.A report published yesterday by the Ofcom Consumer Panel suggests that between £250 million and £400 million will need to be invested in a ‘practical support… Continue reading Government Could Face £400m Bill For Digital Switchover

Quantum Business Media, publisher of Media Week and Press Gazette has been put up for sale with an estimated price tag of £30 million.According to a report in this morning’s Times, the publisher is to be sold to the highest bidder by its venture capitalist owner, ABN Amro Capital, following several takeover offers in recent… Continue reading Media Press Publisher To Go Under The Hammer

Capital Radio has increased revenue by 4% to £199.9 million and group profit by 4% to £23.7 million for the year, but has warned that the advertising market has shown signs of slowing in the last few months.Reporting its preliminary financial results for the year to the end of September, the radio group revealed the… Continue reading Capital Remains Cautious Despite Healthy Profits

Condé Nast has handed Zed Media, the digital arm of ZenithOptimedia, the task of increasing traffic to its network of magazine websites.The CondéNet portfolio, which includes Vogue.com, GQ.com, Glamour.com and CNTraveller.com, currently receiver over 32 million page impressions a month and has over 1.5 million unique users. Zed Media has been given a brief to… Continue reading Condé Nast Hands Digital Brief To Zed Media

Capital Radio has increased revenue by 4% to £199.9 million and group profit by 4% to £23.7 million for the year, but has warned that the advertising market has shown signs of slowing in the last few months. Reporting its preliminary financial results for the year to the end of September, the radio group revealed… Continue reading Capital Remains Cautious Despite Healthy Profits

The BBC is piling the pressure on its commercial rivals this Christmas with the launch of a hard hitting seasonal schedule based around blockbuster family movies and time honoured festive favourites.Screenings of Hollywood hits such as Harry Potter and the Philiosopher’s Stone, Shrek and 102 Dalmations looks set to make sure that BBC One obliterates… Continue reading BBC Brings Out Big Guns For Christmas Ratings War