Approximately 100,000 copies of January’s FHM magazine will literally vibrate off the shelves as part of an innovative deal to promote Gillette’s new M3 micro-pulsating razor.The ground breaking six-figure promotion, put together by Emap Advertising and MindShare, will see a bespoke tip-on fitted to special copies of the monthly men’s lifestyle title, entitling readers to… Continue reading FHM Creates Buzz For Gillette Promotion

The Government may have to spend up to £400 million helping the most vulnerable members of society upgrade to digital television when the analogue signal is turned off in 2012.A report published yesterday by the Ofcom Consumer Panel suggests that between £250 million and £400 million will need to be invested in a ‘practical support… Continue reading Government Could Face £400m Bill For Digital Switchover

Quantum Business Media, publisher of Media Week and Press Gazette has been put up for sale with an estimated price tag of £30 million.According to a report in this morning’s Times, the publisher is to be sold to the highest bidder by its venture capitalist owner, ABN Amro Capital, following several takeover offers in recent… Continue reading Media Press Publisher To Go Under The Hammer

Capital Radio has increased revenue by 4% to £199.9 million and group profit by 4% to £23.7 million for the year, but has warned that the advertising market has shown signs of slowing in the last few months.Reporting its preliminary financial results for the year to the end of September, the radio group revealed the… Continue reading Capital Remains Cautious Despite Healthy Profits

Condé Nast has handed Zed Media, the digital arm of ZenithOptimedia, the task of increasing traffic to its network of magazine websites.The CondéNet portfolio, which includes Vogue.com, GQ.com, Glamour.com and CNTraveller.com, currently receiver over 32 million page impressions a month and has over 1.5 million unique users. Zed Media has been given a brief to… Continue reading Condé Nast Hands Digital Brief To Zed Media

Capital Radio has increased revenue by 4% to £199.9 million and group profit by 4% to £23.7 million for the year, but has warned that the advertising market has shown signs of slowing in the last few months. Reporting its preliminary financial results for the year to the end of September, the radio group revealed… Continue reading Capital Remains Cautious Despite Healthy Profits

The BBC is piling the pressure on its commercial rivals this Christmas with the launch of a hard hitting seasonal schedule based around blockbuster family movies and time honoured festive favourites.Screenings of Hollywood hits such as Harry Potter and the Philiosopher’s Stone, Shrek and 102 Dalmations looks set to make sure that BBC One obliterates… Continue reading BBC Brings Out Big Guns For Christmas Ratings War

Search targeted marketing firm Overture has signed a contextual advertising deal with financial services provider Interactive Investor to display content match results on its website.The deal will see Overture embed relevant search results on content-based pages, including Overture’s paid placement listings generated by the company’s growing world-wide base of 100,000 advertisers.Interactive Investor’s website provides its… Continue reading Overture Signs Contextual Ad Deal With Finance Site

Advertisers are failing to connect with a previously unrecognised group of 40-something Britains, dubbed Generation Jones by a major new study from media planning and buying agency, Carat.The research, carried out over the last six months, identifies ‘Jonsers’ as an affluent and influential group of consumers distinct from the Baby Boomers of the post World… Continue reading Advertisers Must Reach Out To Generation Jones

The Newspaper Society has appointed Robert Ray, a former head of Starcom Worldwide’s P&G global business unit, as its new marketing director, replacing Russell Collier who quit unexpectedly earlier this year.Ray, a senior figure with over twenty years experience in the agency world, takes up his new position on 11 January with responsibility for selling… Continue reading Newspaper Society Picks Agency Man As Marketing Boss