GWR’s The Mix network of radio stations has secured long-running coffee brand Nescafe Original as the sponsor of its Morning Crew breakfast show for the next 12 months, marking the biggest sponsorship deal yet negotiated by the network.The deal, worth £600,000, will run across all 35 Mix stations, with on-air activity supporting Nescafe’s current ‘Love… Continue reading Mix Listeners To Wake Up And Smell Nescafe
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FT.com has announced the launch of a new online tracking system designed to allow advertisers to target audiences more effectively.The tool, launched in partnership with Revenue Science, tracks FT.com users to identify which specific areas of the website they visit. Users are then categorised into distinct groups so that they can be targeted with only… Continue reading FT Launches Online Tracking Tool For Advertisers
Viewers of ITV’s latest televised talent contest, X Factor, are to be offered interactive betting services following a deal between TV production giant Fremantle and bookmaker Blue Square.The deal marks the first time that Fremantle has provided betting services for any of its shows in Britain, although the venture could prove popular as X Factor,… Continue reading ITV To Offer Interactive Betting On X Factor
United Business Media has announced that Clive Hollick, chief executive of the media giant, is to leave the company in May 2005.The move will see Hollick step down from his position to pursue other interests as he enters his ninth year as chief executive. In a brief statement issued this morning the CEO said: “I… Continue reading UBM Chief Executive To Step Down Next Year
Digital radio multiplex operator, Digital One, has produced an easy to use guide to DAB broadcasts and the equipment needed to receive them in an effort to boost take-up as the market prepares for the all important Christmas period.The Buyer’s Guide to DAB Digital Radio is designed to make purchasing a DAB digital radio easier… Continue reading Digital One To Boost DAB Up-Take With Buyer’s Guide
Advertising giant, WPP and two private equity firms, are each reported to be considering a £600 million bid for American advertising group, Grey Global. According to The Guardian, WPP chief executive, Sir Martin Sorrell, is expected to disregard shareholders concerns when he makes a bid for the last independent advertising network, with an offer just… Continue reading WPP Considering A £600m Bid For Grey Global
The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters. The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data,… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data
Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards
The popularity of instant messaging in the United States has continued to grow over the past year, with 42% of adults saying they use this on a typical day. According to a new report from the Pew Internet & American Life Project, 24% of the 53 million adults who use instant messaging, admitted to using… Continue reading Instant Messaging Now Used By 42% Of US Adults
Voice-over-internet-protocol (VoIP) is expected to account for over 12% of all telephony related revenues by 2009, according to a new report from Juniper Research. Over the next five years, VoIP will contribute $32 billion to a global telephone market worth $260 billion, offsetting the decline in revenues from traditional fixed line. Broadband specialist, Ian Cox… Continue reading VoIP To Account For 12% Of Telephony Revenue By 2009