The US internet access services market is expected to have strong single digit growth over the next five years, with broadband revenues remaining as the single largest driver in this sector. As demand for internet dial-up services continue to decline, access to the web via broadband is expected to remain strong in both the consumer… Continue reading US Internet Access Market Continues To Grow

Viacom Brand Solutions has signed up Mattel’s Scrabble to sponsor repeats of Frasier on both the Paramount Comedy and Parmount Comedy 2 channels the run up to Christmas.The deal will see credits for Scrabble, created by Ogilvy & Mather, feature on all episodes of the hit American sitcom from early November for six weeks. The… Continue reading Scrabble To Sponsor Frasier On Paramount Comedy

France-based Publicis Groupe has announced that organic revenue climbed by nearly 5% during the third quarter of this year, as signs of recovery were confirmed in Europe, which outstripped growth in North America during the period.The company, which owns Saatchi & Saatchi and ZenithOptimedia, said that revenue from July to September reached €932 million year-on-year,… Continue reading Publicis Confident And Cautious After Organic Growth

Emap has poached Jane Bruton, editor of BBC Worldwide’s Eve magazine, to oversee the launch of its new weekly glossy for women.Bruton joins as editor of Grazia, a long-awaited British version of the upmarket Italian magazine that offers readers a mix of fashion, celebrity gossip and style on a weekly basis.Emap has ploughed more than… Continue reading Emap Poaches Eve Editor To Oversee Grazia Launch

Emap has announced the appointment of Chris Mooney as editorial director at FHM International, charged with overseeing content in the title’s 27 unique editions world-wide.Mooney takes up his new role from 8 November, replacing James Lawrence, who has held the title of editorial manager of FHM International for the last seven years. The appointment brings… Continue reading Emap Appoints International Director To Boost FHM Brand

The new public service broadcaster being championed by Ofcom as a rival to the BBC in the digital age could launch in 2008, according to draft proposals published by the media super-regulator.It is understood that Ofcom has revealed its initial thoughts on the so-called Public Service Publisher, in a detailed tender document inviting companies to… Continue reading Ofcom’s Public Service Publisher To Launch In 2008

First Radio Sales has secured the contract to sell airtime for Juice 107.2, the radio station for Brighton and Hove, to national advertisers and their agencies.The station, owned by Forever Broadcasting, reaches an audience of around 43,000 in the Sussex area each week and commands over 300,000 listening hours. It is aimed at a core… Continue reading First Radio Sales Secures Juice 107.2 Account

ITV has signed up Pedigree, the Masterfoods petfood brand, to sponsor its flagship daytime magazine show, This Morning, in a deal that includes an extensive interactive element.As well as broadcast sponsorship on ITV1, the fully integrated package will see This Morning‘s red button application feature branded banners and a specially designed Pedigree section with an… Continue reading ITV Sales Bags Flagship Sponsor For This Morning

Advertising agency, Publicis Groupe, has reported nearly a 5% increase in organic revenue during the third quarter of this year, as ‘signs of recovery were confirmed in Europe’, which outstripped growth in North America during the period. Revenue from July to September reached â‚Ź932 million year-on-year, as organic revenue grew 4.8%, taking total revenue for… Continue reading Publicis ‘Confident & Cautious’ After Organic Growth Of 5%

Merrill Lynch has lowered its US and global advertising forecast as a result of increased pressures and competition faced by the US radio industry. US advertising is now expected to grow by 6.3% in 2004 and 5.1% in 2005, down from 6.5% and 5.2% previously. The global advertising forecast has also been lowered, this is… Continue reading Merrill Lynch Lowers US And Global Ad Forecasts