IAB has published a study looking at the usage of mobile media throughout the day.
ARCHIVE ▸ Simon Wright
Channel 5 enjoyed another month of increased revenues before Christmas – up 14.3% on December 2010. The channel posted a run of positive results last year under Richard Desmond’s ownership.
Channel 5 enjoyed another month of increased revenues – up 22.7% on November 2010. The channel has posted a run of positive results this year under Richard Desmond’s ownership.
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.
Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.
Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow
UK consumers to easily find local dealerships.
ITV1’s Super Tiny Animals documentary, which looked at the growing demand for miniature pets, proved to be a big hit with the viewers last night.
Channel 5 once again saw its year on year revenue increase significantly, up 39.2% on October 2010.
BBC One medical drama Holby City helped the channel score a comfortable win in the ratings battle with ITV1. Last night’s edition of the long running show, which saw headstrong Dr Antoine Malick place a patient’s life in danger during a surgical procedure, pulled in an impressive average audience of 5.4 million people and a viewing share of 22.2%.