Aakanksha Haran, associate director, Ipsos MediaCT presents the latest mobile advertising reportExternal Link: Ipsos MediaCT: Mobile Advertising For further details, please contact Ipsos MediaCT.

In the perfect example of ‘losing the battle but winning the war’, the final of ITV1’s Britain’s Got Talent achieved the highest ratings for May. Just under 12.6 million viewers stuck through the two-hour plus marathon on 12 May to see Pudsey the dancing dog go walkies with a £500,000 cash prize (oh and the chance to entertain royalty).

A fairly non-remarkable month was dominated once again by the battle of the two major reality shows. Coming out on top was BBC One’s The Voice UK, with the 14 April episode proving to be the most-watched single edition of the month with just under 12 million viewers.

The Financial Times has announced that there is no turning back in its mobile strategy and that it will kill off its iPad and iPhone app for good, having launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011.

The broadcasters’ network revenue results for March show lots of change once again. ITV1 was the only broadcaster to enjoy an increase on March 2011, up 1.4%.

This month saw the return of Simon Cowell to Britain’s Got Talent, along with new judges David Walliams and Alesha Dixon. The talent show easily topped the programmes rankings in March, with 11.5 million viewers.

Following months of positive figures Channel 5 saw a -21.1% decline in network revenue in February, while Channel 4 enjoyed a 20% increase.

John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.

The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.

The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.