ITV1’s soap opera dominated line up easily won last night’s peak time ratings battle with BBC1, despite Eastenders pulling in the most viewers.
ARCHIVE ▸ Simon Wright
ITV1’s coverage of the topsy turvy UEFA Champions League match between Inter Milan and Tottenham Hotspur was less attractive for viewers than BBC1’s double hitters of Waterloo Road and The Apprentice.
BBC1 easily won the Tuesday night ratings battle with ITV1, with Eastenders attracting the biggest audience of the day.
BBC1’s long running spy-drama Spooks narrowly edged the primetime ratings battle with ITV1’s Whitechapel last night, watched by an average of 200,000 more viewers.
Total television revenues were up across the board in September, with the exception of Channel 5.
September saw viewing figures fall across the board, with all terrestrial channels posting declines aside from the newly restructured Channel 5.
The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
O2 wanted to increase the uptake of its free SIM card offer amongst mobile phone users.
MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.