A strong line up of programmes help BBC One to comfortably win the ratings battle with ITV1, with Eastenders predictably coming out on top.
ARCHIVE ▸ Simon Wright
The valiant attempt by 14-man Wales to reach the final of Rugby World Cup attracted a high of just under 6 million viewers for ITV1 on Saturday morning.
The returning drama series Downton Abbey and Doc Martin helped ITV1 to secure the top 3 most watched programmes for September, with viewing figures of 11.16 and 10.31 million respectively. Ratings juggernaut The X Factor was once again top of the pile, with over 12 million viewers tuning into the edition broadcast on Sunday 18th September.
Spotless UK wanted to use a mobile mechanic to support their spot advertising
ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods
IAB case study looking at the affect of a recent O2 customer promotional offer
Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.
Channel 5 enjoyed the best results once again in June, with revenues up 26% on last year.
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.
