BBC One medical drama Holby City helped the channel score a comfortable win in the ratings battle with ITV1. Last night’s edition of the long running show, which saw headstrong Dr Antoine Malick place a patient’s life in danger during a surgical procedure, pulled in an impressive average audience of 5.4 million people and a viewing share of 22.2%.

The latest goings on down under in ITV1’s I’m a Celebrity proved to be more than a match for BBC1’s coverage of Children in Need Rocks Manchester charity concert.

Channel 5 enjoyed another substantial year on year increase in network revenue – up 33.8% on September 2010.

A strong line up of programmes help BBC One to comfortably win the ratings battle with ITV1, with Eastenders predictably coming out on top.

The valiant attempt by 14-man Wales to reach the final of Rugby World Cup attracted a high of just under 6 million viewers for ITV1 on Saturday morning.

The returning drama series Downton Abbey and Doc Martin helped ITV1 to secure the top 3 most watched programmes for September, with viewing figures of 11.16 and 10.31 million respectively. Ratings juggernaut The X Factor was once again top of the pile, with over 12 million viewers tuning into the edition broadcast on Sunday 18th September.

Spotless UK wanted to use a mobile mechanic to support their spot advertising

ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods

IAB case study looking at the affect of a recent O2 customer promotional offer

Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.