John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.

The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.

The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.

How do users interact with they mobile device? What are the typical usage patterns? What opportunities do they possess for engagement when dual screening?

IAB has published a study looking at the usage of mobile media throughout the day.

Channel 5 enjoyed another month of increased revenues before Christmas – up 14.3% on December 2010. The channel posted a run of positive results last year under Richard Desmond’s ownership.

Channel 5 enjoyed another month of increased revenues – up 22.7% on November 2010. The channel has posted a run of positive results this year under Richard Desmond’s ownership.

When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.

Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.

Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.