FooCall wanted to build its iPhone customer base and position in the Apple App Store. By achieving a higher ranking this increases FooCall’s visibility with users on their iPhone or desktop.
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O2’s Priority Moments is a scheme to reward O2 customers through local deals, discounts and exclusive “Moments” provided by partners throughout the UK.
This week’s Piers Morgan’s Life Stories featuring double Olympic gold medalist Dame Kelly Holmes couldn’t compete with BBC One’s Friday night comedy line up.
Last month there was a lot about the Olympics… and it’s more of the same for August.
Cast your mind back to Thursday 26 July. Back then it’s probably true to say that a fair few people within the media (and some outside of it) were pretty negative about the Olympics. Maybe that’s a slight exaggeration, but we certainly weren’t expecting the spectacular show Danny Boyle laid on for us.
June was not a great month for republicans who hate sport, as Euro 2012 and numerous royal-related programmes dominated the top programmes list.
Aakanksha Haran, associate director, Ipsos MediaCT presents the latest mobile advertising reportExternal Link: Ipsos MediaCT: Mobile Advertising For further details, please contact Ipsos MediaCT.
In the perfect example of ‘losing the battle but winning the war’, the final of ITV1’s Britain’s Got Talent achieved the highest ratings for May. Just under 12.6 million viewers stuck through the two-hour plus marathon on 12 May to see Pudsey the dancing dog go walkies with a £500,000 cash prize (oh and the chance to entertain royalty).
A fairly non-remarkable month was dominated once again by the battle of the two major reality shows. Coming out on top was BBC One’s The Voice UK, with the 14 April episode proving to be the most-watched single edition of the month with just under 12 million viewers.
The Financial Times has announced that there is no turning back in its mobile strategy and that it will kill off its iPad and iPhone app for good, having launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011.