Big Brother‘s two ‘Live Eviction’ programmes were the big winners for Channel 4 on Friday night, with the second instalment of the show gaining an average of 5.1 million adult viewers for the broadcaster.A surprise double eviction was sprung on the housemates, with the 8.30pm edition of the programme attracting a 24.5% audience share, or… Continue reading Surprise Twist Lures More Than 5 Million To Big Brother

ITV1 will soon be streamed live to 3.5 million mobile customers, after the broadcaster struck an exclusive six-month deal with mobile company 3.The deal will be the UK’s first live-streamed terrestrial mobile offering and will also have the largest coverage for content streaming services in the UK, covering 89% of the population.The deal, which will… Continue reading UK’s First Live Streamed TV On Mobile Phones Announced

Ofcom is considering a fourth proposal in the debate over HFSS food advertising aimed at children, which has been pitched to the communications watchdog by trade bodies for the food and advertising industries.Those involved in drawing up the proposal, including the Advertising Association, have asked the media regulatory body to consider a less strict fourth… Continue reading Ofcom Handed New Junk Food Ads For Kids Proposal

Advertisers will for the first time be able to measure the effectiveness of their interactive campaigns, after Sky announced that it will use its Sky View research panel to release data to advertisers using red-button services.Advertisers will receive detailed information on the number and profile of people who interact, in addition to the existing data… Continue reading Advertisers To Be Able To Measure Interactive Campaigns With Sky

BBC Radio 2 once again proved itself as the UK’s favourite breakfast time companion, as the latest RAJAR results for Q2 2006 show the station taking the top spot with a national audience of more than eight million listeners a week, up 3.98% from Q1.BBC stations scooped the top three spots in the national breakfast… Continue reading BBC Radio 2 Remains Nation’s Number One At Breakfast

BBC radio networks managed to broaden their share of listening UK wide in Q2, despite a decline in the local and regional BBC stations’ share of listening, according to latest Q2 2006 RAJAR figures.The BBC overall lost listeners, with a smaller weekly reach in this quarter, and saw its listeners tune in for slightly less… Continue reading BBC Radio Retains Dominance Despite Losing Listeners

Emap’s pop music station, Magic FM, has kept hold of the top spot in London, increasing its reach and share of listening, whilst Emap’s urban station, Kiss 100 FM, has rallied since last quarter.Latest RAJAR figures for Q2 2006 show Kiss has narrowed the gap on third place, raising its weekly reach by a sizeable… Continue reading Magic FM Stays On Top In London While Kiss 100 FM Blossoms

MediaTel Group’s recent seminar, the ‘Future Of The National Press’ has sparked debate amongst top media players on some of the issues that were raised, such as the NRS and the press’ perceived grim outlook for the industry.Writing in his weekly column in Marketing Week, event chair Torin Douglas, criticised the National Readership survey, saying… Continue reading MediaTel Group Seminar Fuels Media Debate

Classic FM, GCap Media’s classical music radio station, has announced the biggest change to its schedule in the station’s 14-year history.The award-winning station (see Classic FM Wins Another Award For GCap Media) will bring in a host of new programmes and presenters for its autumn schedule, with actor and presenter Tony Robinson hosting his own… Continue reading Classic FM Announces Biggest Change To Schedule Yet

People in the west Midlands are taking part in a BBC trial, which will see them receiving local news clips direct to video phones.Six regions will be given a 10-minute update of news every hour, tailored specifically for the area. The bulletins will aim to replicate the sort of news that is available on the… Continue reading BBC Trials TV News Clips Direct To Mobiles