Sneak, Emap’s weekly teen celebrity magazine, is set to close after four years due to competition from new media platforms.Dawn Bebe, managing director of Emap Elan, said: “The teenage magazine market is one of the most challenging sectors in the industry with increasing numbers of teenagers choosing new media platforms to satisfy their interests.“Despite the… Continue reading New Media Platforms Force Sneak Magazine To Close

Despite total funding having dipped by more than 2% year on year for the UK radio industry in 2005, listening has risen by 3% in the past five years, according to Ofcom’s latest Communications Market report.Both national commercial and the BBC picked up listener hours across most age groups, but local commercial radio suffered a… Continue reading Ofcom Reports Radio Listening Increase

Liverpool’s late 2-1 victory over Maccabi Haifa drew 3.7 million adult viewers to ITV1 between 8pm and 10.30pm.The Champions League qualifying match took a 20% audience share for the broadcaster, with the game’s main competition coming from Channel 4 with the triple-bill of Property Ladder, Gordon Ramsay’s F Word and Big Brother. The programmes drew… Continue reading Late Liverpool Victory Attracts 3.7 Million

Television broadcasting over mobile phones may be delayed after a problem over advertising rights has marred the emerging media market.According to reports in the Guardian, there is a question over whether broadcasters need to clear rights separately to show TV ads over digital channels.This legal problem could affect ITV1’s new simulcast deal with mobile company… Continue reading Mobile TV Broadcasting Hits Legal Blip

GCap Media has created a new position to build and lead a commercial interactive and CRM team, to optimise new and existing revenue for the company.Former Channel 4 deputy head of new media advertising, Paul Sigaloff, has been appointed to the role of head of interactive and CRM at GCap Media. Sigaloff will be in… Continue reading GCap Boosts Interactive Strategy With New Recruit

Homechoice could be bought for up to £100 million after it has reportedly held talks with various online and mobile companies.The video-on-demand and broadband service has had a series of approaches from Vodafone and Orange, as well as internet service provider Tiscali, which is understood to be the frontrunner in the race to buy the… Continue reading Mobile And Online Companies Bid For Homechoice

Viacom Outdoor, the UK’s leading transport media sales company, has adopted a market analysis and targeting tool to provide its ad campaigns around London Underground stations with detailed consumer insight.The company has selected MICROVISION from GMAP Consulting, following a four-way pitch, which will give the company knowledge of consumer characteristics of the local catchments of… Continue reading Viacom Outdoor Selects New Tool To Gain Consumer Insight

Channel 4’s Big Brother pulled in an average of 4.6 million adult viewers last night, a 22.4% audience share, despite complaints regarding the latest twist in the Reality TV game show.Last night viewers voted four ex-housemates back into the house next door, with one of them to be picked by current housemates to re-enter the… Continue reading Big Brother Controversy Brings In 4.6 Million Viewers

The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market

MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal