A major month-long advertising campaign for a new made-for-TV movie channel, movies 24, is set to begin across Sky’s portfolio of channels, with additional promotion in the press and Outdoor sectors.The new channel, from Sparrowhawk Entertainment Ltd, will launch on 1 July on Sky Channel 329. 20 and 30-second ads will be screened on channels… Continue reading New Movie Channel Launches With Major Ad Campaign

A bidding war could be on the horizon with the announcement today that Ofcom will auction licences for new radio frequencies that could be used for a range of new broadband, wireless communications and broadcast services.The regulator and competition authority for the UK communications industries will release the radio spectrum in the latter half of… Continue reading Bidding War Looms As Ofcom Releases New Radio Spectrum

Household broadband users are still confused by the technology, with many admitting to being puzzled by the terms IPTV and VoIP, a new study by uSwitch.com reveals.80,000 households get connected to broadband every week, but the new research by the comparison and switching company has shown that 39% of broadband users do not understand Internet… Continue reading Home Broadband Users Still Baffled By Technology

Food and drink ads could be banned on the mainstream networks such as ITV1 and Channel 4 when children might be watching, after the broadcasting and advertising industries agreed on a compromised proposal to Ofcom.The Food and Drink Federation and the Food Advertising Unit of the Advertising Association on behalf of a coalition of broadcasters,… Continue reading Food And Drink Ads For Kids Could Be Banned On Main Networks

NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division

FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

The recently formed representative body for the commercial radio industry, the RadioCentre, will soon launch its website, potentially boosting online traffic to commercial radio stations.The site, www.radiocentre.org, will allow visitors to stream and listen to commercial radio stations in the UK, as well as offering detailed information on stations and access to broadcaster’s websites. It… Continue reading RadioCentre Website Could Boost Online Traffic To Radio Stations

GCap Media continues to add to its celebrity line-up of presenters for its flagship radio stations, with actor Richard E Grant becoming the newest recruit.Grant will make his radio-presenting debut on Classic FM towards the end of July with a new programme entitled Great Movie Composers, which explores the lives and music of Hollywood’s greatest… Continue reading Richard E Grant To Present New Classic FM Show

Emap Advertising in Scotland will get a further boost with the appointment of Jenny Clarke to the new role of head of sponsorship, promotions and client sales.Clarke, who was previously client development group head at GWR Radio, will take up the role at the beginning of next month, reporting to commercial director Barry Wood, who… Continue reading New Appointment To Enhance Emap Advertising In Scotland

Yahoo! properties in the UK, Ireland and Europe are now compliant with the IAB’s global web measurement standards, independently certified by the introduction of regular ABC Electronic ad serving audits.Features of the audits include ensuring consistent elimination of non-human activity from counting of ad impressions and measuring the ad impression using browser-based tracking as near… Continue reading Yahoo! Complies With IAB Global Web Measurement Standards