Just over half of UK consumers have heard of DAB digital radio, with many unaware of the medium’s benefits, according to Ofcom’s recent research.Awareness of the features of DAB, such as improved sound quality and reception, is low, whilst very few participants in the survey showed an interest in receiving radio content through modes such… Continue reading Just Over Half Of UK Consumers Are Aware Of DAB Radio

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

ITV1’s Love Island continued its struggle to tempt viewers last night, with the BBC News and Channel 4’s Big Brother proving far more popular than the b-grade celeb fest.The News on BBC One attracted around five million adult viewers, taking a 26% share of the television viewing audience in its timeslot, while BB managed an… Continue reading Love Island Struggles To Seduce

Sky’s free satellite service will retain its market monopoly, as the launch of the BBC and ITV-backed FreeSat service could be delayed until late next year.BBC director general Mark Thompson has told the cross-party media select committee that no common standard for the service has been agreed upon.“It’s the issue of garnering broad support that’s… Continue reading New FreeSat Service Delayed By More Than A Year

Ofcom has said that around 400,000 households in the UK will not be able to receive a reliable digital terrestrial television signal after switchover in 2012, with some unable to receive any signal at all.The communications industry regulator has said that although switchover will significantly improve the availability of digital terrestrial television signal, around 1.5%… Continue reading Households Could Be Without TV Signal After Switchover

The number of people who watch television commercials will be measured for the first time in the US, using a panel of 10,000 households with special set-top recording devices.From November, market research company AC Nielsen will measure the number of people who watch advert breaks, effectively leading to the end of guesswork for media buyers… Continue reading Ad-Break Viewing To Be Measured For The First Time

Google is set to challenge MySpace and YouTube with the launch of eight country-specific versions of its video-sharing community website, Google Video.Google Video, which until now only existed Stateside, is to introduce targeted services for the UK, France, Germany, Italy, the Netherlands, Poland, Spain and Canada.The localised approach will offer users a site in their… Continue reading Google Set To Challenge MySpace And YouTube

The European Telecommunications Standards Institute (ETSI) has approved the revision of DAB, the digital radio technology, to allow it to be used to transmit mobile television via internet protocol.DAB-IP is currently the only standard for true IP-based mobile broadcast that can be deployed commercially in the UK, and is essential for the forthcoming launch of… Continue reading DAB Now Ready For Mobile TV Transmission

ITV has created a new position to help drive the broadcaster’s online and broadband strategy, including itv.com, Friends Reunited and the launch of a full ITV broadband service next year.Vanessa Kent has been appointed to the new role of controller of online sales, overseeing the 15-strong online sales team. She will report to Gary Knight,… Continue reading ITV Appointment To Boost Online Strategy

Channel 4’s Big Brother was last night’s Reality TV winner, beating the launch episode of ITV1’s new series of Love Island and BBC One’s Only Fool’s On Horses.BB managed to lure more than four million adult viewers (a 20% audience share) to its drunken snog-fest, whilst BBC One’s celebrity show jumping Sport Relief programme took… Continue reading Big Brother Beats Love Island