The UK will be a key market for broadcast mobile television, with revenues to reach US $989 million by 2011, according to a new report from Juniper Research.Japan is predicted to lead the market with revenues reaching $2.9 billion, followed closely by the States at $1.8 billion. Total worldwide revenues are forecast to reach $11.7… Continue reading UK To Be Key Market For Mobile TV

BBC One’s new drama, Sorted, which follows the highs and lows of a group of postie pals, continued to do well in its second week, gaining an average of 3.9 million adult viewers for the station (a 20.9% audience share), beating Channel 4’s Big Brother.BB managed to lure an average of 3.6 million viewers in… Continue reading New BBC One Drama Continues To Triumph

Loss-making Sunday newspaper the Business, which is owned by the Barclay brothers, will covert to a magazine from 12 October and change its publication day to a Thursday.As previously reported on NewsLine, media tycoons Sir David and Sir Frederick had been considering changes to the paper after it had lost millions of pounds (see Barclay… Continue reading The Business Sets A Date For Re-Launch

Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures.Outdoor, radio and TV have all seen revenue decline year on year, with just… Continue reading Cinema Advertising Bucks General Market Trend

BSkyB will launch a number of genre-specific websites later in the year in a bid to extend its new media presence, following the announcement it has taken total control of online publisher, mykindaplace.The broadcaster previously owned just under half of the company. However, the mykindaplace management team will remain in place to maintain the growth… Continue reading BSkyB To Bolster New Media Presence

GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year.The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines at… Continue reading GCap Media’s Ad Revenue Drops

GCap Media will be the first radio broadcaster to provide streaming radio for all of its station websites, through a technique called Multicasting.The service will provide broadband high quality sound, equivalent to CD quality, giving a better listening experience. The company has launched the service in attempt to boost online listening and total listening hours.Classic… Continue reading GCap Media First To Stream Online Radio From All Sites

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly.Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.ITV1 is… Continue reading ITV Chief Executive Could Exit

Effectiveness of online advertising creative will be able to be measured with the launch of a new online ad copy-testing tool in the UK, developed by Millward Brown and Dynamic Logic.Millward Brown, a global leader and recognised authority on advertising, marketing communications and brand equity research, and leading online research company Dynamic Logic are to… Continue reading Online Ad Copy Testing Tool Launched

Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday.“[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers with… Continue reading Online Will Not Replace Printed Newspapers