Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London.Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on multiple… Continue reading Bright Future For Strong Newspaper Brands

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy.Speaking at MediaTel Group’s latest seminar this morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s job… Continue reading NMA Must Do More To Market National Newspapers

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at this morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects.Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be.“There is a real and… Continue reading Threat To National Press Is Exaggerated

BBC One was the winner of last night’s ratings battle, with the premier episode of new drama Sorted beating Channel 4’s Big Brother at 9pm.The new programme, created by Shameless writer Danny Brocklehurst, follows the lives and times of a group of Manchester posties. The first episode landed the drama with a peak of 4.3… Continue reading New BBC One Drama Beats Big Brother

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis.Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to US… Continue reading Yahoo! Delays New Search Facility For Advertisers

Daily Newspaper MarketThe daily newspaper market continued to see readership decline in the six-month period from December 2005 to May 2006, with a total downturn of 4.38% year on year, indicating continued problems for the sector.There were some success stories amidst the depression, however, with the Independent adding a remarkable 26.4% to its total year… Continue reading NRS National Newspaper Round-Up: May 2006

BARB believes that the forthcoming trial it will conduct with RAJAR is currently the best option for obtaining accurate television audience measurement data, but that the broadcasting body is open to fresh concepts of measurement in Britain’s ever-evolving media landscape.Speaking at last night’s Media Research Group meeting, BARB research director, Tony Wearn, said the organisation… Continue reading BARB ‘Keeping Its Options Open’ For Future Of Audience Measurement

Daily Newspaper MarketBritain’s daily newspaper market looked downbeat yet again in June, with overall circulation slipping by 2.86% year on year, demonstrating further decline for the industry.Both the Mid Market and Popular sectors saw a dip across the board, with just two Quality titles bucking the overall trend. The Guardian and the Financial Times were… Continue reading ABC National Newspaper Round-Up: June 2006

Nielsen Outdoor is in the process of establishing an independent and accurate GPS-based ratings currency for outdoor advertising in the US, with support coming from Publicis Groupe Media.Starcom MediaVest Group and ZenithMedia, a unit of ZenithOptimedia, have shown support for the service, which was first introduced in Chicago last year. Los Angeles is the second… Continue reading Outdoor Measurement System Expanding In US

New digital communications services must be made easier for consumers to engage with, according to new research commissioned by Ofcom, the communications industry regulator.The research has shown that many consumers are not confident or competent with technology and feel that cost issues prevent them from engaging with digital services.68% of consumers have the same broad… Continue reading New Digital Services Too Complex For Consumer Engagement