Film4 could make substantially more money from advertising than from the 300,000 subscribers currently paying for the service when it becomes free-to-air later in the month.The movie channel will shortly become free for viewers (see FilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To… Continue reading Free-To-Air Film4 Could Make More Money With Ads

The Financial Times is set to make around 50 of its staff redundant as part of its “new newsroom” project that will restructure editorial operations.The newspaper, which shed 15.7% of its readership year on year in the last NRS survey, says the restructure will give it “one of the most integrated multi-media newsrooms in the… Continue reading FT Job Cuts Aid Multi-Media Plans

Christian Toksvig, the Danish born CEO of OK! in the US, is believed to be returning to London to launch a free newspaper, after leaving the American edition of the magazine after its first birthday.Reports in the trade press suggest Toksvig is returning to Britain to help spearhead publishing tycoon Richard Desmond’s bid to win… Continue reading US OK! CEO To Help Tycoon In London Freesheet Bid

Will Harding will join GCap Media as group strategy and development director next month, focusing on GCap’s new media activity and opportunities for developing new, non-traditional revenues.Harding will leave BSkyB where he was commercial director of the Sky networked media division, responsible for the strategic and commercial development of the company’s interactive, broadband and mobile… Continue reading New Appointment to Boost GCap’s New Media Activity

Royal Mail is set to launch a massive integrated advertising campaign, positioned to reach every adult in Britain through the biggest door drop the UK has ever seen, to support its new postage-pricing scheme.The campaign comprises TV, interactive TV, print, direct marketing, radio, Outdoor and point of sale. It will run for six weeks across… Continue reading Royal Mail Set To Launch Integrated Ad Campaign

GCap Media could launch a commercial-free version of its Classic FM station on a digital frequency, charging listeners a subscription fee, according to chief executive Ralph Bernard, who was speaking to the Independent On Sunday.Mobile phone or online radio listeners would also be able to download or “podcast” premium content from other stations for a… Continue reading GCap Media Could Launch Pay Radio

Shell will take over Ocean Outdoor’s giant Imax cinema site in London’s Waterloo for the next two weeks, covering the complex in a huge wrap featuring the oil company’s running man.The campaign focuses on movement and depicts the running man in various positions. Creative work is by JWT, with Mediacom the media agency and Posterscope… Continue reading Shell Runs Campaign On Huge Imax Site In London

Last night’s thrilling World Cup semi-final on ITV1, which saw the host nation knocked out of the competition by Italy in the dying minutes of extra time, was watched by a peak of 11.1 million adult viewers.The match attracted a much larger peak figure than for any other non-England game in the tournament so far,… Continue reading Semi-Final Thriller Nets Over 11 Million Adult Viewers

ABC reporting of business to business publications is set to change, with reporting of print and digital edition circulation to be combined, taking effect from the next B2B reporting period for publications that are auditing digital editions.Following discussion and consultation within the ABC Business Press Specialist Committee, the ABC Council has approved the recommendation of… Continue reading ABC Reporting For B2B Publications Set To Change

Outdoor advertising company Titan Worldwide has acquired a majority holding in the bus advertising division of Adbus, establishing a joint venture to develop bus advertising opportunities in the UK and Europe.The move follows Titan’s contract win in January to run all of the outdoor advertising assets of CIE, the national operator of public transit in… Continue reading Titan Worldwide Takes Majority Stake In Adbus