Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005.According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year, with… Continue reading Global Consumer Magazine Sales Booming

David Brennan will take on the new role of research and strategy director at television marketing body Thinkbox.Brennan will start in September, leading a team of strategists and researchers to ensure the information and advice coming from the television body is authoritative and informative.Brennan has 25 years experience in media research, marketing and content development.… Continue reading Thinkbox Appoints Research And Strategy Director

A single online planning currency is one step closer thanks to the launch of a quarterly internet audience survey led by the Internet Advertising Bureau (IAB UK) in agreement with the National Readership Surveys Ltd (NRS).The survey, which will be implemented in the New Year, comes as a result of an ongoing collaboration between industry… Continue reading Online Planning Currency A Step Closer

Advertising agencies are increasingly looking to charge fees for their services as commission-based revenue takes a tumble, according to a new report from ISBA.ISBA, the representative body for UK advertisers, and the Advertising Research Consortium are set to launch their fourth ‘Paying for Advertising’ study, focusing on how the major advertisers are paying their creative… Continue reading Ad Agencies Look To Charging Fees For Services

Times newspapers will run further text offers after the remarkable success of a recent free DVD via text message promotion, which generated 100,000 responses via mobile phones.The promotion ran in both the Times and the Sunday Times, offering children’s films like Alice In Wonderland, The Railway Children and The Jungle Book to readers who sent… Continue reading Times Newspapers To Run More Text Message DVD Promos

Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA).Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion set… Continue reading UK Txt Msgs Reach 3.3 Billion For May

Sky subscribers in Britain will soon be able to set their Sky+ programme recorder remotely via their mobile phone or the internet.Users of the BSkyB service will have to register for the remote access, which is free apart from mobile network and internet charges. The Sky by mobile service is available to subscribers of Sky… Continue reading Sky+ Service To Be Accessible On Mobiles And Online

Daily Newspaper MarketThe daily newspaper market continued to see readership decline for the six-month period from November 2005 to April 2006, with a substantial total downturn of 5.4% year on year, signalling further trouble for the sector.There were some success stories amidst the depression however, with the Independent pushing its readership up by a massive… Continue reading NRS National Newspaper Round-Up: April 2006

Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market